Professional Certificate in Social Listening & Digital Marketing Strategy

Name: Professional Certificate in Social Listening & Digital Marketing Strategy
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The Professional Certificate in Social Listening & Digital Marketing Strategy course is a comprehensive program designed to equip learners with essential skills for career advancement in digital marketing. This course emphasizes the importance of social listening in developing effective digital marketing strategies, a highly sought-after skill in today's data-driven world.

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AboutThisCourse

In this course, you will learn how to monitor and analyze social media conversations, identify key trends and insights, and use this information to inform your digital marketing strategy. You will also gain hands-on experience with social listening tools and techniques, enabling you to stay ahead of the competition and deliver measurable results for your organization. With a focus on real-world applications and practical skills, this course is an excellent opportunity for marketers, communicators, and business professionals to enhance their digital marketing expertise and advance their careers in this rapidly evolving field.

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CourseDetails

• Social Listening Fundamentals & Tools
• Understanding Target Audience & Personas
• Digital Marketing Channels & Platforms
• Building a Holistic Digital Marketing Strategy
• Social Listening for Brand Monitoring & Reputation Management
• Content Creation & Curation for Social Listening
• Social Listening for Competitive Analysis & Industry Trends
• Metrics & Analytics in Social Listening & Digital Marketing
• Campaign Management & Optimization with Social Listening

CareerPath

The Professional Certificate in Social Listening & Digital Marketing Strategy is a valuable asset for professionals in today's data-driven marketing landscape. This certificate equips learners with the necessary skills to analyze social media trends, create compelling digital marketing strategies, curate relevant content, and optimize search engine rankings. According to recent job market trends, the demand for these skills in the UK has been on the rise. Let's dive into the statistics using a 3D pie chart. Social Listening Analyst: With a 30% share in the job market, Social Listening Analysts are in high demand. These professionals are responsible for monitoring and analyzing social media conversations to identify trends and insights for their organization. Digital Marketing Strategist: Accounting for 50% of the job market, Digital Marketing Strategists are the masterminds behind successful marketing campaigns. They create data-driven strategies to optimize marketing efforts across various channels. Content Curator: 10% of the job market is held by Content Curators. Their role involves finding, organizing, and presenting relevant content to engage their audience and support their organization's marketing goals. SEO Specialist: Also accounting for 10% of the job market, SEO Specialists focus on improving their organization's search engine rankings to increase web traffic and visibility. These roles and their respective demand in the UK job market illustrate the growing importance of social listening and digital marketing strategy skills. By earning this certificate, professionals can enhance their skillset and tap into this thriving job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotRegulatedAuthorized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN SOCIAL LISTENING & DIGITAL MARKETING STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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