Professional Certificate in Relevance & Google Ads

Name: Professional Certificate in Relevance & Google Ads
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The Professional Certificate in Relevance & Google Ads is a comprehensive course that provides learners with essential skills for career advancement in digital marketing. This program focuses on mastering the art of creating relevant and effective Google Ads campaigns that drive results.

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AboutThisCourse

In today's digital age, businesses rely heavily on online advertising to reach their target audience. As a result, there is a high demand for professionals who possess the skills to create and manage successful Google Ads campaigns. This course equips learners with the necessary skills to meet this demand and excel in their careers. Throughout the course, learners will gain hands-on experience in keyword research, ad creation, bid management, and analyzing campaign performance. They will also learn how to create compelling ad copy that drives conversions and increases revenue. By the end of the course, learners will have a solid understanding of how to create and manage successful Google Ads campaigns that deliver results. Overall, this course is essential for anyone looking to advance their career in digital marketing or launch a new career in this exciting and in-demand field.

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CourseDetails

• Unit 1: Introduction to Relevance in Google Ads
• Unit 2: Keyword Research and Selection for High Relevance
• Unit 3: Crafting Relevant Ad Copy for Google Ads
• Unit 4: Landing Page Optimization for Relevance
• Unit 5: Ad Placement and Bid Strategies for Improved Relevance
• Unit 6: Understanding Quality Score and Its Impact on Relevance
• Unit 7: Analyzing and Improving Ad Relevance with Google Ads Tools
• Unit 8: Advanced Techniques for Ad Relevance in Competitive Markets
• Unit 9: Case Studies: Successful Google Ads Campaigns with High Relevance
• Unit 10: Best Practices and Future Trends in Google Ads Relevance

CareerPath

The Professional Certificate in Relevance & Google Ads is a valuable credential for those looking to excel in the ever-evolving digital marketing landscape. In the UK, the job market for digital marketing professionals is strong and growing. This 3D pie chart visually represents relevant statistics, such as job market trends, salary ranges, and skill demand. The chart showcases various roles related to digital marketing and their relevance based on industry trends and demand. For example, Google Ads Specialist roles have a high relevance score, reflecting the importance of expertise in this platform for successful digital marketing campaigns. SEO Specialists, Content Marketers, and Social Media Marketers are also essential roles in the industry, with varying relevance scores. By focusing on the Professional Certificate in Relevance & Google Ads, you'll gain valuable skills and knowledge to strengthen your position in the digital marketing job market. The UK job market's strong demand for these skills ensures a promising career path for those with the right certifications and expertise.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN RELEVANCE & GOOGLE ADS

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London School of International Business (LSIB)

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05 May 2025

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