Advanced Certificate in Ad Tech & Customer Relationship Management

Name: Advanced Certificate in Ad Tech & Customer Relationship Management
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The Advanced Certificate in Ad Tech & Customer Relationship Management is a comprehensive course designed to empower professionals with cutting-edge skills in advertising technology and customer relationship management. This certification program is critical for careers in today's data-driven marketing landscape, where businesses demand experts who can effectively leverage Ad Tech to drive customer engagement and revenue.

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AboutThisCourse

By enrolling in this course, learners will gain a deep understanding of various Ad Tech tools, CRM strategies, and data analytics techniques. They will be equipped with the skills to optimize digital ad campaigns, manage customer relationships, and make data-driven decisions. The course is industry-demanding, as organizations are increasingly seeking professionals who can bridge the gap between marketing and technology. Upon completion, learners will be able to demonstrate proficiency in Ad Tech and CRM, making them highly attractive to potential employers. This certification will not only enhance their current skill set but also provide a strong foundation for career advancement in this rapidly growing field.

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CourseDetails

• Advanced Ad Tech Fundamentals
• Programmatic Advertising & Real-Time Bidding
• Cross-Channel Attribution Modeling
• Customer Data Platforms & Data Management
• AI & Machine Learning in Ad Tech & CRM
• Ad Tech & CRM Analytics & Reporting
• CRM Strategies for Customer Engagement & Retention
• Multi-Touch Attribution & Impact Analysis
• Privacy Regulations & Data Security in Ad Tech & CRM

CareerPath

The Advanced Certificate in Ad Tech & Customer Relationship Management is a valuable credential for professionals looking to excel in the ever-evolving advertising and marketing landscape. The curriculum covers essential skills and knowledge in ad technology and customer relationship management, enabling graduates to thrive in various roles and contribute significantly to the UK job market. Here is a closer look at some of these roles and their market demand, represented by a 3D pie chart: 1. **Digital Marketing Manager**: As a digital marketing expert, you will be responsible for managing an organization's digital marketing strategies and campaigns. This role requires a solid understanding of SEO, SEM, email marketing, and social media. 2. **Ad Operations Manager**: Ad operations managers play a crucial role in managing digital advertising campaigns, ensuring ad placements are optimized and targeting is effective. 3. **CRM Manager**: CRM managers oversee customer relationship management strategies, using data and analytics to improve customer engagement, retention, and loyalty. 4. **Data Analyst**: Data analysts are essential for interpreting and analyzing large data sets to help businesses make informed decisions and optimize their marketing strategies. 5. **Marketing Automation Specialist**: Marketing automation specialists focus on streamlining and automating marketing processes to enhance efficiency and effectiveness. 6. **SEO Specialist**: SEO specialists work on optimizing websites to increase visibility and search engine rankings, driving organic traffic and conversions. This 3D pie chart showcases the relative demand for each role, providing a visual representation of their significance in today's job market. With the right training and certification, graduates can excel in these roles and contribute to the success of their organizations.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN AD TECH & CUSTOMER RELATIONSHIP MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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