Executive Development Programme in Building a Marketing Strategy

Name: Executive Development Programme in Building a Marketing Strategy
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The Executive Development Programme in Building a Marketing Strategy is a certificate course designed to empower professionals with essential skills for career advancement. In today's fast-paced business world, a well-crafted marketing strategy is crucial for any organization's success.

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AboutThisCourse

This course focuses on the importance of building a marketing strategy that aligns with business goals and targets the right audience. It covers various aspects of marketing, including market research, segmentation, positioning, and branding. Through hands-on exercises and real-world examples, learners will gain a deep understanding of the marketing landscape and how to create effective marketing plans. With the increasing demand for marketing professionals who can drive growth and revenue, this course is an excellent opportunity for learners to enhance their skills and stay ahead in the industry. By the end of the course, learners will be equipped with the knowledge and tools to create a successful marketing strategy that delivers results.

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CourseDetails

• Developing a Marketing Strategy: Understanding the key components of a successful marketing strategy and how to create one for your organization.
• Market Research and Analysis: Learning how to conduct market research, analyze data, and use insights to inform marketing decisions.
• Targeting and Positioning: Identifying target audiences, understanding their needs and wants, and positioning your product or service effectively.
• Branding and Identity: Creating a strong brand identity and ensuring consistency across all marketing channels.
• Integrated Marketing Communications: Developing a cohesive and integrated marketing communication plan that includes traditional and digital channels.
• Digital Marketing: Understanding the latest trends and best practices in digital marketing, including social media, email, and content marketing.
• Metrics and Analytics: Measuring and analyzing the effectiveness of your marketing efforts to optimize ROI.
• Marketing Ethics and Compliance: Ensuring that your marketing efforts are ethical, legal, and compliant with industry regulations.

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BUILDING A MARKETING STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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