Executive Development Programme in Ad Tech & Consumer Insights

Name: Executive Development Programme in Ad Tech & Consumer Insights
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The Executive Development Programme in Ad Tech & Consumer Insights is a certificate course designed to empower professionals with the latest skills in advertising technology and consumer behavior analysis. In an era where data-driven marketing decisions are crucial, this programme is essential for individuals seeking career advancement in the advertising industry.

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AboutThisCourse

The course covers key topics including programmatic advertising, digital analytics, audience segmentation, and consumer insights. Learners will gain a deep understanding of how to leverage technology to optimize advertising campaigns, personalize consumer experiences, and measure advertising effectiveness. With the increasing demand for experts who can bridge the gap between advertising and technology, this programme equips learners with the essential skills to meet industry needs. Graduates of this course will be well-prepared to take on leadership roles in advertising, marketing, and digital media, making them valuable assets to any organization.

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CourseDetails

• Ad Tech Fundamentals: Understanding the ad tech landscape, programmatic advertising, ad exchanges, and demand-side platforms.
• Data Analytics for Ad Tech: Leveraging data analytics to optimize ad campaigns, measuring campaign performance, and attribution modeling.
• Consumer Insights and Behavioral Analysis: Analyzing consumer behavior, identifying trends, and developing actionable insights.
• Cross-Channel Marketing Strategies: Developing and implementing cross-channel marketing strategies, integrating traditional and digital channels.
• Data Privacy and Security in Ad Tech: Understanding data privacy regulations, GDPR, and CCPA, and implementing best practices for data security in ad tech.
• Advanced Targeting and Personalization: Utilizing advanced targeting techniques, such as lookalike modeling and audience segmentation, and implementing personalized marketing strategies.
• Emerging Ad Tech Trends: Exploring emerging trends in ad tech, such as connected TV, voice search, and artificial intelligence.
• Marketing Attribution and ROI: Measuring marketing ROI, attribution modeling, and optimizing marketing spend.
• Leadership and Team Management in Ad Tech: Developing leadership skills, managing teams, and fostering a culture of innovation in ad tech.

CareerPath

The Executive Development Programme in Ad Tech & Consumer Insights focuses on developing professionals who can drive growth in the dynamic advertising technology and consumer insights sectors. This programme offers a comprehensive curriculum designed for professionals seeking to advance in these competitive industries. In the UK, the demand for professionals in ad tech and consumer insights has been steadily rising. Here are the top roles in these sectors and their corresponding market trends, represented in a 3D pie chart: 1. Data Scientist (35%) Data Scientists in the ad tech and consumer insights industry are highly sought after, with a 35% share of the job market. They are responsible for extracting insights, identifying trends, and creating predictive models using big data, machine learning algorithms, and statistical methods. 2. Marketing Analyst (25%) With a 25% share of the job market, Marketing Analysts work on creating marketing strategies based on consumer insights, business goals, and industry trends. They analyze market data, conduct competitive research, and track campaign performance. 3. Ad Operations Specialist (20%) Ad Operations Specialists play a crucial role in managing digital ad campaigns and ensuring their smooth execution. They account for 20% of the job market and are responsible for coordinating ad operations, monitoring campaign performance, and optimizing ad placements. 4. Consumer Insights Analyst (20%) Consumer Insights Analysts specialize in understanding consumer behavior, preferences, and trends. They contribute to a 20% share of the job market and create data-driven strategies to improve customer engagement, marketing efforts, and product development. These roles are essential for the growth of businesses in the ad tech and consumer insights sectors. Understanding the job market trends and demands will help professionals make informed decisions about their careers and upskill themselves accordingly.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TECH & CONSUMER INSIGHTS

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London School of International Business (LSIB)

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05 May 2025

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