Advanced Certificate in Next-Gen Persona Strategies

Name: Advanced Certificate in Next-Gen Persona Strategies
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The Advanced Certificate in Next-Gen Persona Strategies is a comprehensive course designed to empower modern professionals with the skills to excel in today's dynamic business landscape. This certificate course focuses on the importance of persona strategies in driving successful marketing campaigns, improving customer experiences, and enhancing brand loyalty.

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AboutThisCourse

In an era where data-driven decision-making is crucial, this program teaches learners how to leverage advanced techniques to create data-informed personas, ensuring that marketing efforts are targeted, relevant, and impactful. By equipping learners with essential skills in persona development, segmentation, and activation, this course positions them for career advancement in various industries, including marketing, sales, product management, and customer success. With the growing demand for professionals who can effectively utilize persona strategies to drive business growth, this certificate course is a valuable investment in career development and long-term success.

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CourseDetails

• Advanced Persona Development: Understanding the process of creating in-depth, data-driven personas that accurately represent your target audience.
• Next-Gen Persona Strategies: Exploring innovative approaches to persona development, including the use of AI and machine learning.
• Psychographics and Persona Development: Diving into the use of psychographics, or the study of a person's attitudes, values, and interests, in persona development.
• Personalization and Customer Experience: Examining how to use personas to improve personalization and enhance the overall customer experience.
• B2B Persona Strategies: Discussing the unique considerations and challenges of developing personas for B2B companies.
• Cross-Functional Persona Usage: Exploring how personas can be used across different departments and teams within an organization.
• Persona Research Methodologies: Understanding the various research methods used to gather data for persona development, such as surveys, interviews, and focus groups.
• Persona Testing and Validation: Learning how to test and validate personas to ensure they accurately represent your target audience.
• Persona Evolution and Maintenance: Discussing the importance of regularly updating and evolving personas as your business and market changes.

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN NEXT-GEN PERSONA STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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