Executive Development Programme in Ad Tech & Digital Transformation

Name: Executive Development Programme in Ad Tech & Digital Transformation
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The Executive Development Programme in Ad Tech & Digital Transformation is a certificate course designed to empower professionals with the latest trends and technologies in advertising and digital transformation. This program emphasizes the importance of digital transformation in today's business landscape and provides learners with essential skills to drive growth and innovation in their organizations.

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AboutThisCourse

With the rapid growth of digital technologies and the increasing demand for digital transformation, this course is highly relevant for professionals looking to advance their careers in the Ad Tech industry. Learners will gain a deep understanding of the latest Ad Tech tools, platforms, and strategies, and develop the skills necessary to lead successful digital transformation initiatives. By completing this course, learners will be equipped with the knowledge and skills to drive innovation, improve operational efficiency, and enhance customer experiences. They will also have the opportunity to connect with a network of industry experts and thought leaders, providing them with valuable insights and connections to help advance their careers in Ad Tech and digital transformation.

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CourseDetails

• Executive Introduction to Ad Tech & Digital Transformation
• Understanding the Ad Tech Landscape
• Programmatic Advertising: Primary Keyword
• Digital Transformation Strategies & Best Practices
• Data Analytics for Ad Tech & Digital Transformation
• Emerging Ad Tech Trends & Innovations
• Organizational Change Management in Digital Transformation
• Measuring Success: Key Performance Indicators (KPIs) in Ad Tech
• Cross-Functional Collaboration in Ad Tech & Digital Transformation
• Future Perspectives: The Intersection of Ad Tech, Digital Transformation, and AI

CareerPath

The **Executive Development Programme in Ad Tech & Digital Transformation** is tailored to equip professionals with the necessary skills to lead successful digital transformations and harness ad tech innovations. This programme features an engaging 3D Pie Chart highlighting the most in-demand roles and corresponding skillsets in the UK's thriving ad tech and digital transformation sector. 1. **Digital Strategist (12%)** Digital strategists design and implement holistic digital marketing plans, optimising brand messaging and ROI in line with business objectives. 2. **Data Analyst (20%)** Data analysts collect, interpret, and present complex digital data, enabling data-driven decision-making and continuous improvement in ad tech. 3. **SEO Specialist (15%)** SEO specialists optimise websites and content for search engines, increasing online visibility and driving organic traffic. 4. **UX Designer (25%)** UX designers enhance user experiences by creating intuitive, accessible interfaces, leading to higher user engagement and customer satisfaction. 5. **Ad Ops Specialist (18%)** Ad ops specialists manage digital ad campaigns, ensuring accurate targeting, seamless delivery, and optimal performance across platforms. 6. **Marketing Technologist (10%)** Marketing technologists bridge the gap between marketing and IT, integrating technology solutions to streamline marketing operations and improve efficiency. This dynamic, responsive 3D chart is designed with the google.visualization.arrayToDataTable method, adjusting to any screen size with width set to 100%. By understanding the job market trends in ad tech and digital transformation, professionals can strategically advance their careers in this rapidly evolving industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TECH & DIGITAL TRANSFORMATION

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London School of International Business (LSIB)

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05 May 2025

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