Certificate in Ad Tech and Brand Safety

Name: Certificate in Ad Tech and Brand Safety
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The Certificate in Ad Tech and Brand Safety is a comprehensive course designed to equip learners with essential skills in advertising technology and brand safety. In today's digital age, ad tech has become a critical component of marketing strategies, and ensuring brand safety is more important than ever before.

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AboutThisCourse

This course covers the latest industry trends, tools, and best practices to help learners navigate the complex world of ad tech and brand safety. With a strong emphasis on hands-on learning, this course provides learners with practical experience in programmatic advertising, ad operations, and brand safety measurement and analysis. Learners will also gain a deep understanding of the regulatory landscape, including privacy laws and data protection regulations, that impact advertising technology. This course is essential for anyone looking to advance their career in advertising, marketing, or digital media. By completing this course, learners will be able to demonstrate their expertise in ad tech and brand safety, making them highly valuable to employers in today's competitive job market.

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CourseDetails

• Introduction to Ad Tech & Brand Safety
• Understanding Digital Advertising Ecosystem
• Ad Fraud: Identification, Prevention & Mitigation
• Programmatic Advertising & Brand Safety
• Ad Verification & Viewability Standards
• Contextual Targeting & Brand Safety
• Ad Tech Compliance: GDPR, CCPA & Beyond
• Measuring Ad Tech & Brand Safety Performance
• Future Trends in Ad Tech & Brand Safety

CareerPath

The **Certificate in Ad Tech and Brand Safety** job market in the UK is heating up, with various roles seeing impressive growth and attractive salary ranges. Let's take a closer look at the industry's most in-demand positions, their roles, and the corresponding market trends using this interactive 3D pie chart. 1. **Digital Advertising Specialist**: These professionals are responsible for creating, managing, and optimizing digital advertising campaigns. The demand for Digital Advertising Specialists is robust, with a 35% share in the Ad Tech and Brand Safety job market. 2. **Ad Operations Manager**: Ad Operations Managers handle various tasks, including ad trafficking, campaign optimization, and cross-functional team collaboration. This role commands a 25% share of the job market. 3. **Brand Safety Analyst**: Ensuring ad content appears in suitable environments, Brand Safety Analysts play a crucial role in maintaining brand reputation. This role accounts for 20% of the Ad Tech and Brand Safety job market. 4. **Ad Tech Engineer**: Ad Tech Engineers design, develop, and maintain ad technology solutions. This highly skilled role represents 15% of the market share. 5. **Programmatic Campaign Manager**: Overseeing automated ad buying processes, Programmatic Campaign Managers take advantage of real-time bidding to optimize ad placements. This role accounts for 5% of the job market. This 3D pie chart offers a captivating visual representation of the Ad Tech and Brand Safety job market trends in the UK. By understanding the various roles and their market shares, aspiring professionals can make informed decisions about their career paths in this rapidly evolving industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

NoPriorQualifications

CourseStatus

CourseProvidesPractical

NotAccreditedRecognized
NotRegulatedAuthorized
ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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CERTIFICATE IN AD TECH AND BRAND SAFETY

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London School of International Business (LSIB)

AwardedOn

05 May 2025

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