Advanced Certificate YouTube Ads: Conversion Optimization

Name: Advanced Certificate YouTube Ads: Conversion Optimization
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The Advanced Certificate YouTube Ads: Conversion Optimization course is a must for digital marketers seeking to master YouTube advertising and enhance their career prospects. This course focuses on conversion optimization, a critical aspect of digital marketing that can significantly improve ROI.

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AboutThisCourse

In this age of increasing video content consumption, understanding YouTube advertising is essential. The course covers YouTube ad formats, campaign objectives, and optimization strategies to help learners create high-performing ad campaigns. Moreover, it imparts skills in data analysis and interpretation, enabling learners to make informed decisions and strategically allocate marketing budgets. By earning this certificate, learners demonstrate their expertise in YouTube advertising, a highly sought-after skill in today's digital marketing landscape. The course equips learners with the essential skills to excel in their careers, providing a competitive edge in the job market and opening up new opportunities for advancement.

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CourseDetails

• Unit 1: Introduction to YouTube Ads & Conversion Optimization
• Unit 2: Understanding the YouTube Advertising Ecosystem
• Unit 3: Setting Up & Optimizing YouTube Ad Campaigns
• Unit 4: Utilizing Audience Targeting for Maximum Impact
• Unit 5: Crafting Compelling Video Ad Content
• Unit 6: Implementing Effective Calls-to-Action
• Unit 7: Analyzing & Improving Ad Performance Metrics
• Unit 8: Harnessing Remarketing Strategies for Conversions
• Unit 9: Leveraging A/B Testing & Experimentation
• Unit 10: Staying Updated on YouTube Advertising Trends & Best Practices

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BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE YOUTUBE ADS: CONVERSION OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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