Professional Certificate in Social Listening & Crisis Communication

Name: Professional Certificate in Social Listening & Crisis Communication
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The Professional Certificate in Social Listening & Crisis Communication is a crucial course for modern professionals. In today's digital age, businesses are increasingly leveraging social media for marketing, customer engagement, and crisis management.

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AboutThisCourse

This course equips learners with the essential skills to monitor social media trends, understand public sentiment, and respond effectively to crises. By learning the principles of social listening and crisis communication, learners can help organizations prevent potential PR disasters, manage crises effectively, and build positive brand images. The course is highly relevant in various industries, including marketing, public relations, customer service, and corporate communications. Upon completion, learners will have a competitive edge in the job market, with in-demand skills that can lead to career advancement opportunities. They will be able to analyze social media data, develop effective crisis communication strategies, and lead their organizations through challenging situations.

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CourseDetails

• Introduction to Social Listening & Crisis Communication
• Understanding Social Media Monitoring Tools
• Social Listening for Brand Reputation Management
• Identifying & Analyzing Social Media Trends
• Developing a Crisis Communication Strategy
• Implementing Social Listening during a Crisis
• Social Media Policy Creation & Enforcement
• Measuring the Impact of Social Listening
• Ethical Considerations in Social Listening & Crisis Communication

CareerPath

In the ever-evolving digital landscape, the demand for professionals skilled in social listening and crisis communication has surged. Companies in the UK are increasingly recognising the importance of these roles in shaping their online presence and managing potential crises. Here's a glimpse into the current job market trends, salary ranges, and skill demand for this burgeoning field. Our 3D pie chart represents four primary roles in social listening and crisis communication: 1. **Social Listening Analyst**: These professionals are responsible for monitoring and analysing online conversations about a brand, product, or industry. With an average salary ranging from £25,000 to £35,000, social listening analysts need strong data analysis, strategic thinking, and communication skills. 2. **Crisis Communication Specialist**: This role focuses on developing and implementing crisis communication strategies to protect an organisation's reputation during a public relations emergency. Crisis communication specialists earn an average salary between £40,000 and £60,000, requiring expertise in media relations, stakeholder engagement, and crisis management. 3. **Social Media Manager**: Overseeing an organisation's social media channels, social media managers create content, engage with audiences, and track performance metrics. With a salary ranging from £30,000 to £45,000, they need skills in content creation, community management, and data analysis. 4. **Digital Marketing Coordinator**: This role supports a broader digital marketing strategy by coordinating social media, email, and content marketing efforts. Digital marketing coordinators earn between £20,000 and £30,000, requiring proficiency in various digital marketing channels and tools. These roles demonstrate the growing significance of social listening and crisis communication in today's interconnected world. By staying updated on these trends, you can position yourself as a valuable asset in the UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN SOCIAL LISTENING & CRISIS COMMUNICATION

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London School of International Business (LSIB)

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05 May 2025

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