Global Certificate in Ad Tech & Web Analytics

Name: Global Certificate in Ad Tech & Web Analytics
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The Global Certificate in Ad Tech & Web Analytics is a comprehensive course designed to empower learners with the essential skills required in today's data-driven marketing landscape. This course focuses on Ad Tech and Web Analytics, two critical areas that are highly sought after by employers worldwide.

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AboutThisCourse

In this course, learners will gain a deep understanding of digital analytics tools, data visualization, and advertising technology platforms. They will develop the ability to interpret data, derive actionable insights, and optimize digital marketing campaigns for better ROI. The course also covers essential topics such as programmatic advertising, data privacy, and attribution modeling. With the increasing demand for data-driven marketing professionals, this course is an excellent opportunity for learners to upskill and advance their careers. The course equips learners with the skills to analyze data, make informed decisions, and drive business growth, making them valuable assets in any organization.

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CourseDetails

• Ad Tech Fundamentals
• Web Analytics Basics
• Understanding Digital Advertising Platforms
• Data Analysis for Ad Tech & Web Analytics
• Ad Tech Metrics & KPIs
• Implementing Web Analytics Tools
• Programmatic Advertising & Real-Time Bidding
• Privacy & Data Security in Ad Tech
• Advanced Web Analytics Techniques
• Cross-Channel Ad Tracking & Attribution

CareerPath

In the ever-evolving digital landscape, understanding Ad Tech and Web Analytics is essential for businesses to thrive. As a professional career path, specializing in this field can lead to exciting opportunities and lucrative salaries. The UK job market is ripe with possibilities, and this 3D pie chart highlights the most in-demand roles: 1. **Web Analyst**: As a web analyst, you'll dive deep into data to help businesses understand their online presence and user behavior. Web analysts typically make between £25,000 and £50,000 per year in the UK. 2. **Ad Operations Specialist**: Ad ops specialists manage digital ad campaigns and collaborate with sales, marketing, and creative teams to optimize campaign performance. Their salaries range from £25,000 to £45,000. 3. **Data Scientist**: Data scientists use statistical methods and machine learning algorithms to extract insights from large datasets, earning between £35,000 and £70,000 in the UK. 4. **Digital Marketing Specialist**: Digital marketing specialists develop, execute, and optimize marketing strategies to engage audiences and drive sales. They earn salaries between £20,000 and £50,000. 5. **SEO Specialist**: SEO specialists help businesses improve their online visibility and search engine rankings, earning between £18,000 and £45,000 per year. These roles are essential for businesses to remain competitive in today's digital landscape, and the demand for skilled professionals is only expected to grow. So, if you're looking to start a career in Ad Tech and Web Analytics or want to upskill, now is the perfect time.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD TECH & WEB ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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