Advanced Certificate in Facebook Ads: Performance Boosting

Name: Advanced Certificate in Facebook Ads: Performance Boosting
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The Advanced Certificate in Facebook Ads: Performance Boosting is a comprehensive course designed to help learners master Facebook advertising and boost performance. This certification focuses on in-depth knowledge, industry-demanded skills, and practical experience in Facebook ads.

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AboutThisCourse

In today's digital marketing landscape, Facebook remains a powerful and popular platform for brands to reach their target audiences. Consequently, there is a high demand for professionals skilled in creating and managing successful Facebook ad campaigns. This certificate course equips learners with essential skills, including audience targeting, ad creation, budgeting, performance tracking, and optimization. By completing this course, learners will be prepared to create high-performing Facebook ad campaigns, making them valuable assets in any marketing team and increasing their career advancement opportunities.

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CourseDetails

• Facebook Ads Manager: An in-depth look at the primary platform used to create, manage, and analyze Facebook ad campaigns.
• Facebook Ad Objectives: Understanding the various advertising goals available (Awareness, Consideration, Conversion) and how to choose the right objective for your business.
• Facebook Ad Targeting: Mastering audience selection, including demographics, interests, behaviors, and custom audiences, to optimize ad performance.
• Facebook Ad Placements: Learning about available ad placements (News Feed, Right Column, Instant Articles, In-stream Video) and best practices for each.
• Facebook Ad Creative: Exploring creative strategies, including ad formats (Image, Video, Carousel, Slideshow, Collection), ad copy, and visuals, to maximize engagement and conversions.
• Facebook Ad Budget & Bidding: Examining budgeting options and advanced bidding strategies to ensure efficient ad spend and optimal ad delivery.
• Facebook Pixel & Conversion Tracking: Implementing and managing the Facebook Pixel to track conversions, optimize ad performance, and build custom audiences.
• Facebook Ad Reporting & Analytics: Interpreting key performance indicators (KPIs) and utilizing Facebook's reporting tools to assess ad success and inform future strategy.
• Facebook Ad Optimization: Implementing advanced optimization techniques, such as A/B testing, automatic rules, and ad set budget optimization, to continuously improve ad performance.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN FACEBOOK ADS: PERFORMANCE BOOSTING

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London School of International Business (LSIB)

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05 May 2025

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