Executive Development Programme in Facebook Ads: Brand Building

Name: Executive Development Programme in Facebook Ads: Brand Building
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Executive Development Programme in Facebook Ads: Brand Building is a certificate course designed to empower professionals with advanced skills in Facebook Ads for strategic brand building. This program highlights the importance of data-driven decision making and creative storytelling to create effective Facebook ad campaigns that drive business growth.

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AboutThisCourse

With the ever-increasing demand for digital advertising, this course is essential for professionals looking to stay ahead in the industry. Learners will gain hands-on experience in creating and managing Facebook ad campaigns, analyzing campaign data, and optimizing ad performance. They will also learn how to build and manage brand identity, increase brand awareness, and engage with their target audience on Facebook. By completing this course, learners will be equipped with the essential skills needed to drive successful Facebook ad campaigns and advance their careers in digital marketing. They will gain a competitive edge in the industry, with a deep understanding of the latest Facebook Ads best practices and strategies for brand building.

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CourseDetails

• Facebook Ads Manager: An in-depth look at the interface and features of Facebook Ads Manager, including campaign creation, ad set management, and ad delivery diagnostics.
• Audience Insights: Understanding the Facebook Audience Insights tool, its features, and how to use it to build accurate and effective audience personas for ad targeting.
• Brand Awareness Campaigns: Best practices for creating and managing brand awareness campaigns on Facebook, including ad formats, bidding strategies, and success metrics.
• Creative Best Practices: Designing visually compelling and engaging ads that resonate with the target audience and align with the brand's messaging and positioning.
• Conversion Tracking: Setting up and managing conversion tracking on Facebook, including the use of Facebook Pixel, event tracking, and conversion optimization strategies.
• Retargeting Campaigns: Building and managing retargeting campaigns on Facebook, including audience segmentation, ad formats, and success metrics.
• Measurement and Optimization: Understanding and using Facebook's measurement and optimization tools, including Ads Manager reporting, custom reporting, and A/B testing.
• Video Advertising: Best practices for creating and managing video ads on Facebook, including ad formats, creative strategies, and success metrics.
• Facebook Shops: An introduction to Facebook Shops, including how to set up a shop, manage products, and drive sales through Facebook ads.

CareerPath

The **Executive Development Programme in Facebook Ads: Brand Building** features a variety of roles essential for successful brand development and management. This programme focuses on enhancing skills in creating and managing impactful Facebook ad campaigns, aligning with industry relevance and trends. Here are the key roles and their respective responsibilities in this programme: 1. **Brand Manager** - Overseeing the overall brand strategy, ensuring alignment with business objectives and consistent messaging. (35%) 2. **Digital Marketing Manager** - Developing and implementing comprehensive digital marketing strategies, including email, content, and social media marketing. (25%) 3. **Content Marketing Specialist** - Creating engaging and informative content to attract and retain customers. (20%) 4. **Social Media Manager** - Managing social media profiles, engaging with audiences and creating a strong online presence. (15%) 5. **SEO Specialist** - Optimizing web content and structure to improve search engine rankings and drive organic traffic. (5%) These roles are in high demand in the UK, with competitive salary ranges and numerous opportunities for growth and development. By focusing on these key areas, professionals can enhance their skills and stay ahead in the ever-evolving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN FACEBOOK ADS: BRAND BUILDING

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London School of International Business (LSIB)

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05 May 2025

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