Masterclass Certificate in Google Analytics: Email Mastery

Name: Masterclass Certificate in Google Analytics: Email Mastery
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The Masterclass Certificate in Google Analytics: Email Mastery is a comprehensive course designed to equip learners with the essential skills required to analyze and optimize email marketing campaigns using Google Analytics. This certification program emphasizes the importance of data-driven decision making in digital marketing, making it highly relevant in today's technology-driven world.

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AboutThisCourse

With the increasing demand for data analytics skills across industries, this course offers a valuable opportunity for professionals to advance their careers. Learners will gain hands-on experience in tracking email campaigns, setting up goals and funnels, and interpreting key performance metrics. By the end of the course, learners will be able to leverage Google Analytics to improve email marketing strategies, increase engagement, and drive business growth.

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CourseDetails

• Unit 1: Introduction to Google Analytics for Email Marketing
• Unit 2: Setting up Google Analytics for Email Campaigns
• Unit 3: Understanding Key Google Analytics Metrics for Emails
• Unit 4: Tracking Email Opens, Clicks, and Conversions with Google Analytics
• Unit 5: Using UTM Parameters to Enhance Email Analytics
• Unit 6: Analyzing and Interpreting Email Campaign Data in Google Analytics
• Unit 7: A/B Testing and Optimization with Google Analytics
• Unit 8: Advanced Google Analytics Features for Email Marketers
• Unit 9: Integrating Google Analytics with Email Service Providers
• Unit 10: Best Practices for Google Analytics Email Mastery

CareerPath

The Masterclass Certificate in Google Analytics: Email Mastery provides professionals with a unique opportunity to excel in their careers. With the increasing demand for digital marketing experts, it's essential to focus on developing the right skills. The following 3D pie chart highlights the job market trends for Google Analytics certified professionals in the UK, based on four popular roles in the industry: 1. **Digital Marketing Specialist**: With a 35% share, digital marketing specialists are in high demand due to their comprehensive understanding of various marketing channels. 2. **SEO Specialist**: Search Engine Optimization (SEO) specialists hold 25% of the market share, as businesses aim to improve their search engine rankings and online visibility. 3. **PPC Specialist**: Pay-Per-Click (PPC) specialists represent 20% of the job market trends, as companies look for experts to optimize their ad campaigns and generate leads. 4. **Email Marketing Specialist**: Completing the list, email marketing specialists account for 20% of the demand, thanks to their ability to create targeted and engaging email campaigns. These roles showcase the diverse career opportunities available to professionals with a Masterclass Certificate in Google Analytics: Email Mastery. By gaining expertise in these areas, job seekers can capitalize on the growing need for skilled digital marketing professionals in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN GOOGLE ANALYTICS: EMAIL MASTERY

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London School of International Business (LSIB)

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05 May 2025

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