Executive Development Programme in Modern Marketing Technologies

Name: Executive Development Programme in Modern Marketing Technologies
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The Executive Development Programme in Modern Marketing Technologies is a certificate course designed to empower professionals with the latest marketing tools and techniques. In today's digital age, understanding modern marketing technologies is crucial for career advancement and business growth.

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AboutThisCourse

This programme focuses on industry-demand skills such as data analytics, SEO, content marketing, social media advertising, and marketing automation. By the end of the course, learners will be able to design and implement effective digital marketing strategies, make data-driven decisions, and measure campaign performance. Learners will gain hands-on experience with industry-leading tools and platforms, and receive certification upon completion. This programme is ideal for marketing professionals, business owners, and anyone looking to stay competitive in the ever-evolving digital landscape. Equip yourself with the skills to lead successful marketing initiatives and drive business success.

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CourseDetails

• Modern Marketing Technologies Overview
• Digital Marketing Fundamentals
• Social Media Marketing and Analytics
• Search Engine Optimization (SEO) & Marketing (SEM)
• Content Marketing and Management
• Email Marketing and Automation
• Mobile Marketing and Optimization
• Customer Relationship Management (CRM) & Marketing Automation
• Data-Driven Marketing: Analytics and Insights
• Emerging Trends in Marketing Technologies

CareerPath

The Executive Development Programme in Modern Marketing Technologies focuses on the most sought-after and rewarding careers in the UK's marketing industry. Delve into these in-demand roles and their corresponding salary ranges and skill requirements to stay ahead of the competition. 1. Digital Marketing Manager: As a digital marketing manager, you'll lead an organisation's digital marketing strategy, optimising campaigns and driving revenue growth. The average salary in the UK is around £45,000 per year, and vital skills include data analysis, SEO, and content marketing. 2. Content Marketing Specialist: This role focuses on creating and managing valuable content to attract and engage a target audience. Content marketing specialists earn an average salary of £35,000 in the UK. Crucial skills include copywriting, SEO, and social media management. 3. SEO Specialist: SEO specialists optimise websites and content to improve search engine rankings, increasing traffic and conversions. The average salary is around £32,000 per year, and essential skills include keyword research, link building, and technical SEO. 4. Social Media Manager: Social media managers develop and implement strategies to build brand awareness, engage with audiences, and drive website traffic through social media platforms. The UK average salary is approximately £30,000 per year, and vital skills include content creation, data analysis, and community management. 5. Marketing Automation Specialist: Marketing automation specialists streamline and automate marketing processes, improving efficiency and data-driven decision-making. The average salary in the UK is around £38,000 per year, and essential skills include CRM management, email marketing, and analytics.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN MODERN MARKETING TECHNOLOGIES

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London School of International Business (LSIB)

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05 May 2025

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