Certificate in Google Analytics: Advanced Email Tactics

Name: Certificate in Google Analytics: Advanced Email Tactics
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The Certificate in Google Analytics: Advanced Email Tactics is a powerful course designed to equip learners with cutting-edge skills in digital analytics and email marketing. This course is crucial in today's data-driven world, where measuring and optimizing marketing efforts is essential for business growth.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this certification can significantly boost your career. It provides in-depth knowledge of Google Analytics, enabling learners to track, analyze, and optimize email campaigns effectively. The course covers advanced topics such as setting up goals and funnels, segmenting data, and using custom dimensions and metrics. Learners will also gain hands-on experience in using Google Analytics to measure email marketing success, making them highly valuable in the job market. In a nutshell, this course is a game-changer for those seeking to advance their careers in digital marketing. It not only enhances your analytical skills but also equips you with the ability to make data-driven decisions, a skill highly sought after by employers today.

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CourseDetails

• Unit 1: Introduction to Google Analytics for Advanced Email Tactics
• Unit 2: Setting up Google Analytics for Email Campaigns
• Unit 3: Understanding Key Email Metrics in Google Analytics
• Unit 4: Tracking User Behavior in Emails with Google Analytics
• Unit 5: Advanced Segmentation in Google Analytics for Email Marketing
• Unit 6: Using Google Analytics to Optimize Email Subject Lines and Content
• Unit 7: Integrating Google Analytics with Email Automation Tools
• Unit 8: Analyzing and Reporting on Email Campaign Performance with Google Analytics
• Unit 9: Best Practices for Google Analytics in Email Marketing
• Unit 10: Case Studies: Successful Advanced Email Tactics Using Google Analytics

CareerPath

The Certificate in Google Analytics: Advanced Email Tactics is designed to equip learners with the skills to excel in various digital marketing roles. The following statistics highlight the UK job market trends and skill demands for these roles: 1. Email Marketing Specialist: 35% This role focuses on creating and optimizing email marketing campaigns to increase engagement, conversion rates, and revenue. 2. Google Analytics Expert: 25% Google Analytics Experts analyze website data to make informed decisions, optimize marketing strategies, and enhance user experiences. 3. Data Visualization Analyst: 20% Data Visualization Analysts translate complex data into visual insights, making data-driven decisions more accessible for marketing teams. 4. Digital Marketing Manager: 15% Digital Marketing Managers oversee various digital strategies, collaborate with teams, and track campaign performance to maximize results. 5. Marketing Automation Specialist: 5% Marketing Automation Specialists manage marketing automation platforms, streamline workflows, and improve lead nurturing and conversion processes.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN GOOGLE ANALYTICS: ADVANCED EMAIL TACTICS

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London School of International Business (LSIB)

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05 May 2025

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