Certificate in Google Ads: Reach & Targeting Fundamentals

Name: Certificate in Google Ads: Reach & Targeting Fundamentals
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The Certificate in Google Ads: Reach & Targeting Fundamentals is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This program focuses on the importance of Google Ads, a platform in high industry demand, and how to effectively leverage it to reach and target audiences.

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AboutThisCourse

The course covers key topics such as search and display advertising, video ads, and shopping campaigns. By the end of the program, learners will be able to create effective ad campaigns, optimize their reach, and analyze campaign performance using Google's advertising tools. This certificate course is ideal for digital marketing professionals, small business owners, and anyone looking to expand their skillset and stay competitive in today's digital landscape. By mastering the fundamentals of Google Ads, learners can enhance their career prospects and contribute to the success of their organization.

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CourseDetails

• Unit 1: Introduction to Google Ads
• Unit 2: Understanding Google Ads Formats
• Unit 3: The Google Ads Auction Process
• Unit 4: Keyword Match Types & Negative Keywords
• Unit 5: Creating Effective Text Ads
• Unit 6: Introduction to Display & Video Ads
• Unit 7: Audience Targeting in Google Ads
• Unit 8: Demographics & Location Targeting
• Unit 9: Device Targeting & Bid Adjustments
• Unit 10: Remarketing in Google Ads

CareerPath

The Certificate in Google Ads: Reach & Targeting Fundamentals is a popular choice for professionals seeking to expand their digital marketing skillset. According to the latest job market trends, three primary roles are in high demand for individuals with this certification: Digital Marketing Specialist, PPC Specialist, and SEO Specialist. In the UK, **Digital Marketing Specialists** hold the largest share of the job market, accounting for approximately 60% of the demand. These professionals are responsible for creating and implementing digital marketing strategies to increase brand awareness and drive sales. **PPC Specialists** account for about 30% of the demand. These experts focus on managing and optimizing pay-per-click advertising campaigns to generate high-quality leads and maximize return on investment. Lastly, **SEO Specialists** make up around 10% of the demand. These professionals specialize in optimizing websites and content to improve search engine rankings and increase organic traffic. By pursuing the Certificate in Google Ads: Reach & Targeting Fundamentals, professionals can tap into these growing trends and enhance their career prospects in the digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN GOOGLE ADS: REACH & TARGETING FUNDAMENTALS

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London School of International Business (LSIB)

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05 May 2025

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