Global Certificate in E-commerce: The Power of Retargeting

Name: Global Certificate in E-commerce: The Power of Retargeting
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The Global Certificate in E-commerce: The Power of Retargeting is a comprehensive course that equips learners with the essential skills needed to excel in the rapidly growing e-commerce industry. This course emphasizes the importance of retargeting, a powerful strategy that helps businesses re-engage potential customers who have previously shown interest in their products or services.

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AboutThisCourse

With the global e-commerce market projected to reach $4.9 trillion by 2021, there has never been a greater demand for professionals with a deep understanding of retargeting strategies and their implementation. This course covers various aspects of retargeting, including audience segmentation, ad creation, campaign management, and analytics, providing learners with a well-rounded understanding of this critical area. By completing this course, learners will gain a competitive edge in the job market and be better positioned to advance their careers in e-commerce, digital marketing, or related fields. The course offers practical, hands-on experience, enabling learners to apply their newfound skills to real-world scenarios and make an immediate impact in their current or future roles.

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CourseDetails

• Introduction to E-commerce Retargeting: Understanding the Basics
• Retargeting vs. Remarketing: Key Differences and Similarities
• The Power of Retargeting in E-commerce: Benefits and Best Practices
• Setting Up and Implementing a Retargeting Campaign
• Creating Effective Retargeting Ads: Design, Copywriting, and Call-to-Action Techniques
• Audience Segmentation and Personalization in Retargeting
• Retargeting Strategies for Abandoned Carts and Cross-Selling Opportunities
• Measuring and Optimizing Retargeting Campaign Performance
• Privacy and Compliance Considerations in E-commerce Retargeting
• Future Trends and Innovations in Retargeting for E-commerce

CareerPath

The e-commerce industry is booming in the UK, leading to a high demand for e-commerce professionals. This 3D pie chart highlights the top in-demand e-commerce job roles and their respective market shares, providing valuable insights for those pursuing a career in this field. The most sought-after role is that of an E-commerce Specialist, accounting for 30% of the market. This professional is responsible for managing the online store, optimizing product listings, and analyzing sales data. Following closely is the Digital Marketing Manager role, with a 25% market share. These professionals oversee marketing campaigns, social media strategies, and content creation to drive sales and brand awareness. In the UK, Marketing Analysts hold 20% of the e-commerce job market. Their primary responsibilities involve gathering and interpreting market trends, consumer behavior, and campaign performance data. SEO Specialists (15%) and Content Marketers (10%) play vital roles in enhancing website visibility, organic traffic, and audience engagement. By understanding these trends, aspiring e-commerce professionals can make informed decisions about their career paths, ensuring they are well-equipped to meet the demands of the ever-evolving e-commerce landscape.

EntryRequirements

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ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN E-COMMERCE: THE POWER OF RETARGETING

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London School of International Business (LSIB)

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05 May 2025

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