Global Certificate in Ad Tech: Strategic Insights

Name: Global Certificate in Ad Tech: Strategic Insights
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The Global Certificate in Ad Tech: Strategic Insights is a comprehensive course that provides learners with essential skills for success in the rapidly evolving advertising technology industry. This course focuses on the strategic insights necessary to navigate the complex world of Ad Tech, making it ideal for marketing professionals, agency executives, and anyone seeking to understand the intricacies of digital advertising.

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AboutThisCourse

In this course, learners will gain a deep understanding of the programmatic advertising landscape, including the key players, technologies, and data analytics that drive success. They will also explore the impact of Ad Tech on marketing strategies, consumer privacy, and brand safety. With a focus on real-world applications and hands-on exercises, this course equips learners with the skills they need to advance their careers and stay ahead in the ever-changing Ad Tech industry. As the demand for Ad Tech expertise continues to grow, this course provides learners with a valuable opportunity to gain a competitive edge and become leaders in their field. By earning the Global Certificate in Ad Tech: Strategic Insights, learners will demonstrate their commitment to staying current with the latest trends and best practices in Ad Tech, setting themselves apart in a crowded job market.

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CourseDetails

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• Global Ad Tech Landscape
• Programmatic Advertising
• Data Management Platforms (DMPs)
• Demand Side Platforms (DSPs)
• Supply Side Platforms (SSPs)
• Ad Exchanges and Ad Networks
• Cross-Device Tracking and Targeting
• Ad Fraud and Viewability
• Ad Tech Metrics and Analytics
• Future Trends in Ad Tech

CareerPath

The **Global Certificate in Ad Tech: Strategic Insights** course equips learners with essential skills for various roles in the advertising technology sector. In this 3D pie chart, we provide a visual representation of the UK job market trends in Ad Tech to highlight the percentage of professionals in each role. The chart reveals that: 1. **Digital Strategists** (20%) play a significant role in shaping brand and marketing strategies. 2. **Media Planners** (25%) are crucial for managing and optimizing media budgets and placements. 3. **Campaign Managers** (22%) oversee the execution and monitoring of marketing campaigns. 4. **Ad Operations** (18%) professionals ensure seamless ad delivery and technical performance. 5. **Analytics Specialists** (15%) analyze data and provide insights to improve marketing and ad performance. These roles are essential for any Ad Tech team, making this course an excellent starting point for professionals looking to enter the industry or upskill in their current roles. The course covers strategic insights, data-driven decision-making, and the latest Ad Tech trends to help learners excel in their careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD TECH: STRATEGIC INSIGHTS

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London School of International Business (LSIB)

AwardedOn

05 May 2025

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