Masterclass Certificate in Programmatic Retargeting for E-commerce

Name: Masterclass Certificate in Programmatic Retargeting for E-commerce
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The Masterclass Certificate in Programmatic Retargeting for E-commerce is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving world of online advertising. This course focuses on programmatic retargeting, a powerful technique that enables e-commerce businesses to re-engage potential customers who have previously shown interest in their products or services.

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AboutThisCourse

In this era of digital transformation, programmatic retargeting has become a critical component of successful marketing strategies, driving higher conversion rates and improved ROAS for e-commerce businesses. By mastering the art and science of programmatic retargeting, learners can position themselves as valuable assets in the job market, capitalizing on the growing industry demand for experts in this field. This certificate course equips learners with the practical skills and knowledge required to design, implement, and optimize programmatic retargeting campaigns. Through hands-on exercises, real-world examples, and interactive lessons, learners will gain a deep understanding of the programmatic landscape, audience segmentation, ad creative development, attribution modeling, and data-driven decision-making. By the end of this course, learners will be well-prepared to advance their careers in e-commerce, advertising, and marketing, leveraging programmatic retargeting to drive business growth and success.

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CourseDetails

• Introduction to Programmatic Retargeting
• Understanding E-commerce Funnels
• Basics of Audience Segmentation
• Dynamic Ad Creation for E-commerce
• Key Metrics in Programmatic Retargeting
• Setting Up and Optimizing Retargeting Campaigns
• Cross-Device Retargeting Strategies
• Privacy Compliance and User Consent in Retargeting
• Advanced Retargeting: Predictive Analytics

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN PROGRAMMATIC RETARGETING FOR E-COMMERCE

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London School of International Business (LSIB)

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05 May 2025

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