Masterclass Certificate in CMS and Customer Journey Mapping

Name: Masterclass Certificate in CMS and Customer Journey Mapping
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The Masterclass Certificate in CMS (Content Management System) and Customer Journey Mapping course is a comprehensive program that equips learners with essential skills for career advancement in digital marketing and customer experience management. This course emphasizes the importance of CMS platforms in creating, managing, and delivering digital content to optimize user experience and engagement.

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AboutThisCourse

Customer Journey Mapping, on the other hand, is a critical aspect of understanding and improving customer experience. By learning how to map and analyze customer journeys, learners can identify pain points, optimize touchpoints, and enhance overall customer satisfaction. In today's digital-first world, the demand for professionals with expertise in CMS and Customer Journey Mapping is high. This course provides learners with hands-on experience in using popular CMS platforms, such as WordPress and Drupal, and developing customer journey maps to drive business growth and customer loyalty. By completing this course, learners will gain a competitive edge in the job market and be well-prepared to take on roles such as Content Management Specialist, Digital Marketing Manager, and Customer Experience Analyst.

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CourseDetails

• Content Management Systems (CMS) Fundamentals
• Popular CMS Platforms (e.g. WordPress, Drupal, Joomla)
• CMS Configuration and Customization
• User Experience (UX) Design in CMS
• Creating and Managing Content in CMS
• CMS Security Best Practices
• Introduction to Customer Journey Mapping
• Understanding Customer Personas and Segments
• Mapping Touchpoints and Interactions
• Analyzing and Optimizing Customer Journeys
• Leveraging CMS Data in Customer Journey Mapping

CareerPath

In the UK, the demand for professionals with a Masterclass Certificate in CMS and Customer Journey Mapping is on the rise, as businesses recognize the importance of optimizing their content management systems (CMS) and mapping their customers' journeys. This section focuses on the job market trends, salary ranges, and skill demand for these roles. According to recent statistics, 30% of job openings in this field are for dedicated CMS Specialists, while 40% are for Customer Journey Mappers. The remaining 30% of roles require a combination of both skill sets. The Google Charts 3D Pie Chart below visually represents these statistics. As a professional career path and data visualization expert, I've created this responsive and engaging chart to provide you with a clear understanding of the industry landscape. The chart is set to 100% width and 400px height, ensuring it adapts to all screen sizes. The 3D Pie Chart displays the distribution of roles in the CMS and Customer Journey Mapping domain. The three categories represented are: 1. **CMS Specialist**: Professionals who specialize in managing and optimizing content management systems to improve website functionality, user experience, and content workflow. 2. **Customer Journey Mapper**: Experts who analyze and visualize the customer experience across various touchpoints to identify areas for improvement and optimize conversion rates. 3. **Both CMS & Customer Journey Mapping**: Roles that require expertise in managing content management systems and mapping the customer journey, ensuring seamless integration and continuous improvement. By analyzing these statistics, you can identify the most in-demand roles and tailor your skillset accordingly. In the UK, the increasing focus on digital transformation and customer-centric approaches has led to a surge in demand for professionals with a Masterclass Certificate in CMS and Customer Journey Mapping. This chart offers valuable insights into the industry, enabling you to make informed decisions about your career path.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN CMS AND CUSTOMER JOURNEY MAPPING

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London School of International Business (LSIB)

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05 May 2025

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