Executive Development Programme in Black Friday SMS & Digital Transformation

Name: Executive Development Programme in Black Friday SMS & Digital Transformation
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The Executive Development Programme in Black Friday SMS & Digital Transformation certificate course is a comprehensive program designed to equip learners with essential skills for career advancement in today's digital era. This course is of utmost importance as it provides learners with the latest strategies and techniques for successful Black Friday SMS campaigns and digital transformation, which are in high industry demand.

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AboutThisCourse

The course covers topics such as SMS marketing, digital transformation, customer engagement, and data analysis, among others. Learners will gain hands-on experience in creating and executing effective SMS campaigns, utilizing data analytics to drive decision-making, and implementing digital transformation strategies to streamline business operations. Upon completion of the course, learners will be equipped with the skills and knowledge necessary to drive successful Black Friday SMS campaigns and lead digital transformation initiatives in their organizations. This course will provide learners with a competitive edge in their careers and open up new opportunities for career advancement in the rapidly evolving digital landscape.

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CourseDetails

• Black Friday SMS Marketing Fundamentals: Understanding the basics of SMS marketing, including the creation and management of SMS campaigns, compliance with regulations, and best practices for messaging frequency and content.
• SMS Campaign Analytics: Learning to measure and analyze the performance of SMS marketing campaigns, including key performance indicators (KPIs), data interpretation, and actionable insights for optimization.
• Digital Transformation Foundations: Exploring the principles of digital transformation, including business model innovation, customer experience design, and data-driven decision-making.
• Digital Transformation Strategy: Developing a comprehensive digital transformation strategy, incorporating SMS marketing and other digital channels, to drive growth and innovation.
• Mobile Optimization for Black Friday: Ensuring that your website and SMS campaigns are optimized for mobile devices, with a focus on user experience, speed, and conversion rate optimization.
• Personalization and Segmentation in SMS Marketing: Utilizing data and analytics to segment audiences and personalize SMS messages, improving engagement and conversion rates.
• Integration of SMS Marketing and CRM Systems: Integrating SMS marketing with customer relationship management (CRM) systems, enabling automated and targeted messaging, and improving customer insights.
• Cross-Channel Marketing Strategies: Developing a cohesive cross-channel marketing strategy, incorporating SMS, email, social media, and other digital channels, to drive engagement and sales.
• Ethical Considerations in Digital Marketing: Examining the ethical considerations of digital marketing, including data privacy, user consent, and responsible messaging practices.

CareerPath

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In this Executive Development Programme focused on Black Friday SMS & Digital Transformation, we're highlighting the most relevant roles in the UK data landscape using a 3D pie chart. The chart represents six key positions, displaying their significance in today's job market. 1. Business Intelligence Developers (25%): These professionals turn raw data into meaningful information, helping businesses make informed decisions. In-demand skills include SQL, data visualization, and ETL processes. 2. Data Scientists (20%): Combining statistical expertise with machine learning algorithms and big data tools, data scientists are crucial for predictive analysis, driving strategic planning, and product development. 3. Data Analysts (18%): With a focus on collecting, processing, and interpreting data, data analysts identify trends and patterns to help businesses optimize their performance. 4. Data Engineers (15%): Responsible for building and maintaining data infrastructure, data engineers ensure data is organized, stored, and accessible for data scientists, analysts, and architects. 5. Data Architects (12%): Structuring and designing the data infrastructure, data architects ensure that all data systems are interconnected and functioning efficiently. 6. Machine Learning Engineers (10%): Implementing machine learning models created by data scientists, these engineers focus on automating and improving various business processes.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BLACK FRIDAY SMS & DIGITAL TRANSFORMATION

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London School of International Business (LSIB)

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05 May 2025

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