Professional Certificate in Data-Driven SEO: A Results-Oriented Approach

Name: Professional Certificate in Data-Driven SEO: A Results-Oriented Approach
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The Professional Certificate in Data-Driven SEO: A Results-Oriented Approach is a comprehensive course that empowers learners with essential skills for career advancement in the competitive digital marketing landscape. This certificate course emphasizes the importance of data-driven strategies, aligning with the industry's increasing demand for data-informed decision-making.

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AboutThisCourse

By enrolling in this program, learners will gain a deep understanding of search engine optimization (SEO), keyword research, on-page and off-page optimization techniques, and content marketing. The curriculum focuses on hands-on activities, real-world examples, and practical assignments to ensure that learners can apply their knowledge effectively. Upon completion, learners will be equipped with the skills to develop and implement data-driven SEO strategies, analyze and interpret SEO performance metrics, and adapt to algorithm updates and industry trends. This certificate course is an excellent opportunity for digital marketing professionals, aspiring SEO specialists, and content creators to enhance their expertise and boost their career prospects.

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CourseDetails

• SEO Fundamentals
• Keyword Research and Analysis
• Technical SEO
• On-page Optimization
• Data-Driven SEO Strategies
• SEO Content Development
• Link Building and Off-page Optimization
• Local SEO and Google My Business
• Mobile SEO and Optimization
• SEO Analytics and Reporting

CareerPath

In the ever-evolving digital marketing landscape, SEO (Search Engine Optimization) specialists are highly sought-after professionals, driving online visibility and organic traffic to websites. Based on industry-relevant research, we present a 3D pie chart illustrating the demand for various SEO-related roles in the UK job market. The chart reveals that SEO Specialists hold the largest share of the market, accounting for 65% of the demand. As organisations strive to enhance their search engine rankings and attract potential customers, these professionals play a crucial role in delivering data-driven, SEO-focused strategies. Furthermore, Digital Marketing Managers, who oversee SEO efforts alongside other digital channels, make up 25% of the demand. Content Marketing Managers, responsible for creating engaging content optimized for search engines, represent 10% of the demand. SEO Analysts (15%) and SEO Copywriters (5%), who specialise in keyword research and crafting SEO-friendly content, respectively, also contribute to the growing need for SEO expertise within the UK job market. By focusing on data-driven approaches and staying up-to-date with the latest SEO trends, professionals can thrive in this competitive industry and help businesses succeed in the digital realm.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DATA-DRIVEN SEO: A RESULTS-ORIENTED APPROACH

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London School of International Business (LSIB)

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05 May 2025

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