Professional Certificate in SEO & Conversion Rate Optimization

Name: Professional Certificate in SEO & Conversion Rate Optimization
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The Professional Certificate in SEO & Conversion Rate Optimization is a comprehensive course that equips learners with critical digital marketing skills. With the ever-growing importance of online presence, businesses are increasingly relying on search engine optimization (SEO) to boost their visibility and reach a wider audience.

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AboutThisCourse

This course focuses on teaching learners proven SEO strategies and conversion rate optimization techniques to drive traffic, improve user engagement, and increase sales. This course is essential for anyone looking to advance their career in digital marketing, as it covers the latest industry trends and best practices. Learners will gain hands-on experience with industry-standard tools, develop a data-driven approach to SEO and conversion rate optimization, and learn how to measure and analyze the impact of their efforts. By completing this course, learners will be well-prepared to take on new challenges and opportunities in the digital marketing industry. With a projected growth rate of 10% over the next decade, the demand for skilled digital marketing professionals continues to rise. By earning this Professional Certificate, learners will demonstrate their expertise in SEO and conversion rate optimization, making them highly attractive to potential employers and increasing their earning potential. Invest in your career today with the Professional Certificate in SEO & Conversion Rate Optimization, and take the first step towards becoming a digital marketing expert.

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CourseDetails

• Introduction to SEO & Conversion Rate Optimization
• Understanding Keywords & Keyword Research
• On-Page SEO Techniques
• Off-Page SEO Strategies
• Technical SEO & Website Architecture
• Mobile Optimization & Accelerated Mobile Pages (AMP)
• Local SEO & Google My Business
• SEO Analytics & Performance Tracking
• Conversion Rate Optimization (CRO) Fundamentals
• A/B Testing & User Experience (UX) Optimization

CareerPath

In the UK, the demand for SEO and Conversion Rate Optimization specialists is on the rise. Allow me to walk you through the current job market trends, salary ranges, and skill demand, visualized using a 3D pie chart. The 3D pie chart represents three primary roles related to SEO and Conversion Rate Optimization: 1. **SEO Specialist**: These professionals focus on improving a website's visibility on search engines, driving organic traffic and increasing online presence. 2. **Conversion Rate Optimization Specialist**: They work to enhance the user experience on a website, leading to higher conversion rates and overall business growth. 3. **SEO & CRO Manager**: This role combines the skills of an SEO and CRO specialist, managing both aspects to ensure the best possible results and return on investment. With the ever-evolving digital landscape, it's no surprise that these roles are in high demand. The 3D pie chart demonstrates the percentage distribution of these roles within the industry, providing you with a clear understanding of the current job market trends.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN SEO & CONVERSION RATE OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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