Global Certificate in Twitter Ads and Social Listening

Name: Global Certificate in Twitter Ads and Social Listening
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The Global Certificate in Twitter Ads and Social Listening is a comprehensive course designed to empower learners with the essential skills needed to excel in social media marketing. This program highlights the importance of Twitter Ads and Social Listening in today's digital landscape, emphasizing the growing industry demand for professionals who can effectively leverage these tools for brand growth and consumer engagement.

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AboutThisCourse

By enrolling in this course, learners will gain hands-on experience in creating and managing Twitter Ads campaigns, analyzing campaign performance, and utilizing social listening strategies to monitor brand conversations, identify trends, and measure campaign impact. Equipped with these vital skills, course graduates will be poised to advance their careers in social media marketing, advertising, public relations, and communications, ultimately driving business success in today's fast-paced, interconnected world.

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CourseDetails

• Unit 1: Introduction to Twitter Ads & Social Listening
• Unit 2: Setting up a Twitter Ads Account
• Unit 3: Twitter Advertising Formats & Best Practices
• Unit 4: Creating Effective Twitter Ad Campaigns
• Unit 5: Audience Targeting & Optimization for Twitter Ads
• Unit 6: Understanding Twitter Analytics
• Unit 7: Social Listening Fundamentals
• Unit 8: Twitter Advanced Search & Listening Tools
• Unit 9: Analyzing Social Listening Data & Insights
• Unit 10: Developing a Social Listening Strategy for Business

CareerPath

The **Global Certificate in Twitter Ads and Social Listening** is a valuable asset for professionals in the ever-evolving digital marketing landscape. With the increasing demand for advanced social media advertising and listening skills, understanding the job market trends and salary ranges is crucial for career growth. In the UK, the job market is segmented into two primary roles associated with this certificate: 1. **Digital Marketing Specialist (Twitter Ads)**: 65% of the job market demand is attributed to this role. As a Twitter Ads specialist, you will leverage your skills to create and manage advertising campaigns, reaching and engaging the target audience efficiently. 2. **Social Media Analyst (Social Listening)**: This role accounts for the remaining 35% of the job market demand. Social listening analysts are responsible for monitoring social media platforms, analyzing user-generated content, and extracting valuable insights to inform strategic decisions. The following 3D pie chart provides an in-depth visualization of the job market trends for these roles in the UK:

This responsive chart is designed to adapt to various screen sizes, making it accessible and engaging for users. By staying informed about these trends, professionals can make educated decisions on which career path to follow and how to allocate resources for training and development. Moreover, businesses can optimize their hiring strategies by focusing on these in-demand roles, keeping their workforce up-to-date with the latest industry trends.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN TWITTER ADS AND SOCIAL LISTENING

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London School of International Business (LSIB)

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05 May 2025

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