Executive Development Programme in Leading Product Launches

Name: Executive Development Programme in Leading Product Launches
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The Executive Development Programme in Leading Product Launches is a certificate course designed to empower professionals with the essential skills needed to successfully launch products in the industry. This program emphasizes the importance of strategic planning, market analysis, and efficient execution in product launches.

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AboutThisCourse

With the increasing competition and rapidly evolving market trends, there is a high demand for skilled professionals who can lead effective product launches. This course provides learners with a comprehensive understanding of the product launch process, from ideation to market entry, thereby enhancing their career opportunities and advancement. Through real-world examples, case studies, and interactive sessions, learners will gain hands-on experience in managing product launches, risk assessment, and stakeholder communication. Upon completion, learners will be equipped with a solid foundation in product launch strategies, enabling them to drive successful product launches and contribute significantly to their organization's growth and success.

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CourseDetails

• Product Strategy Development: Understanding the market, competition, and customer needs to create a winning product strategy. • Product Design and Development: Designing and developing a product that meets customer needs and aligns with the company's strategy. • Market Research and Analysis: Conducting market research and analysis to identify target customers, market size, and growth opportunities. • Product Positioning and Messaging: Positioning the product in the market and crafting a compelling message that resonates with the target audience. • Go-to-Market Strategy: Developing a comprehensive go-to-market strategy that includes pricing, distribution, and promotion. • Product Launch Planning: Planning the product launch, including timelines, resources, and stakeholder management. • Product Launch Execution: Executing the product launch, including communication, training, and support. • Performance Metrics and Evaluation: Measuring the success of the product launch and evaluating the product's performance in the market.

CareerPath

In the UK, the **job market trends** for leading product launches showcase the importance of various roles in ensuring successful product releases. A **3D pie chart** helps illustrate these trends. Product Managers hold a significant 45% share, emphasizing their primary responsibility in driving product strategy and development. Project Managers follow closely with 25%, highlighting their crucial role in coordinating and executing product launch plans. Business Analysts contribute 15% to the process, focusing on gathering market research and internal intelligence to inform product strategy. Marketing and Sales Managers account for the remaining 10% and 5%, respectively, ensuring proper market positioning and sales enablement for the newly launched products. These statistics reflect the **salary ranges** and **skill demand** associated with leading product launches in the UK's dynamic job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN LEADING PRODUCT LAUNCHES

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London School of International Business (LSIB)

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05 May 2025

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