Global Certificate in Facebook Ads: High-Performance Campaigns

Name: Global Certificate in Facebook Ads: High-Performance Campaigns
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The Global Certificate in Facebook Ads: High-Performance Campaigns is a comprehensive course designed to help learners master Facebook advertising for career advancement. With the ever-growing demand for digital marketing, understanding Facebook's ad platform is crucial for any marketing professional.

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AboutThisCourse

This course focuses on creating high-performance campaigns, providing learners with essential skills to optimize ad spend, improve ROAS, and drive business growth. Students will learn how to set up and manage ad campaigns, analyze performance data, and apply best practices for various industries and business objectives. Upon completion, learners will be equipped with the skills to create compelling Facebook ad strategies that deliver measurable results. In an era where digital marketing is vital for businesses, this course offers the perfect opportunity for professionals to enhance their skillset and stand out in the competitive job market.

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CourseDetails

• Facebook Ads Manager Fundamentals: Creating a Facebook Ads Manager account, navigating the interface, understanding ad delivery and optimization, setting up billing and payment methods.
• Audience Insights and Research: Understanding Facebook's audience targeting options, conducting market research, creating buyer personas, using Audience Insights for audience targeting.
• Creating High-Performance Ad Campaigns: Setting up ad objectives, creating ad sets, selecting ad formats, writing compelling ad copy, designing eye-catching ad images, testing ad variations.
• Advanced Targeting Strategies: Utilizing custom audiences, lookalike audiences, retargeting, interest-based targeting, behavioral targeting, demographic targeting.
• Facebook Pixel and Conversion Tracking: Installing the Facebook pixel, setting up conversion events, tracking user behavior, optimizing for conversions, using Facebook Attribution for cross-channel tracking.
• Budgeting and Bidding Strategies: Understanding Facebook's bidding options, setting up budgets, optimizing bids, using automated rules for budget management, analyzing ad performance for budget optimization.
• Measuring and Analyzing Ad Performance: Using Facebook's ad reporting tools, analyzing ad performance metrics, setting up custom reports, using third-party analytics tools, A/B testing ad variations.
• Scaling Ad Campaigns: Identifying high-performing ad campaigns, scaling ad spend, expanding targeting options, cloning high-performing ad sets, testing new ad placements and platforms.
• Facebook Ad Policies and Best Practices: Understanding Facebook's ad policies, following Facebook's ad best practices, creating compliant ad content, avoiding ad disapproval and account suspension.

CareerPath

In the UK, the demand for professionals skilled in Facebook Ads has been on the rise, contributing to the booming digital marketing job market. This section showcases a 3D pie chart that visually represents the percentage distribution of popular career paths in Facebook Ads based on job market trends, salary ranges, and skill demand. 1. Digital Marketing Specialist (Facebook Ads): Aspiring professionals can capitalize on the 65% market share of this role, which primarily focuses on creating and managing Facebook Ads campaigns as part of a broader digital marketing strategy. This role typically offers a salary range between £25,000 and £40,000 per year in the UK. 2. PPC Specialist (Facebook Ads): With a 20% share, PPC specialists with Facebook Ads expertise are in demand as businesses seek to optimize their ad spend and maximize ROI. This role often involves creating, managing, and optimizing Facebook Ads campaigns using data-driven insights and advanced targeting techniques. Salaries for PPC specialists range between £28,000 and £45,000 annually. 3. Social Media Manager (Facebook Ads Focused): Accounting for 10% of the market, social media managers with a focus on Facebook Ads are increasingly sought after as they help businesses build and maintain a strong presence on the platform. This role typically offers a salary range between £25,000 and £40,000 per year in the UK. 4. Facebook Ads Consultant: A niche but growing field, Facebook Ads consultants account for 5% of the market. These professionals work with businesses to develop and execute Facebook Ads strategies, providing expert guidance and training. Consultants typically earn between £35,000 and £70,000 per year in the UK, depending on their experience and client portfolio.

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN FACEBOOK ADS: HIGH-PERFORMANCE CAMPAIGNS

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London School of International Business (LSIB)

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05 May 2025

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