Advanced Certificate in Google Ads: Relevance and Performance Optimization

Name: Advanced Certificate in Google Ads: Relevance and Performance Optimization
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The Advanced Certificate in Google Ads: Relevance and Performance Optimization is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This certificate program focuses on Google Ads, the most widely used advertising platform, and covers critical areas such as ad relevance, performance optimization, and campaign management.

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AboutThisCourse

In today's digital age, the demand for skilled digital marketers is at an all-time high. According to Burning Glass, job postings for digital marketing positions have grown by 40% over the past three years. This course prepares learners to meet this demand by providing hands-on experience with Google Ads and teaching best practices for ad creation, keyword research, and campaign optimization. Upon completion of this course, learners will have a deep understanding of how to create and manage high-performing Google Ads campaigns that deliver measurable results. This certificate course is an excellent opportunity for current marketing professionals to upskill and for those looking to start a career in digital marketing to gain a competitive edge.

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CourseDetails

• Advanced Google Ads Interface
• Google Ads Relevance Optimization
• Quality Score and Its Importance
• Advanced Keyword Research Techniques
• Ad Copywriting and Testing
• Location and Audience Targeting
• Advanced Bid Strategies
• Google Ads Performance Optimization
• Advanced Reporting and Analysis
• Mobile Advertising and Optimization
• Google Ads Automation and Scripts
• Display and Video Advertising Optimization
• Google Ads Attribution Modeling
• Shopping Ads and Product Listings
• YouTube Advertising and Optimization
• Advanced Google Ads Strategies

CareerPath

In the ever-evolving landscape of digital marketing, Google Ads has become an indispensable tool for businesses striving to expand their reach and connect with their target audience. As a professional career path, Google Ads specializations offer lucrative opportunities for enthusiasts who wish to harness their skills in this dynamic field. In this Advanced Certificate in Google Ads: Relevance and Performance Optimization, we will explore four prominent roles in the industry, namely PPC Specialist, SEO Specialist, Google Ads Manager, and Digital Marketing Specialist. In the UK, the demand for professionals proficient in Google Ads has never been higher. According to the latest data, {{$demand_ppc}}% of businesses are actively seeking PPC Specialists, while {{$demand_seo}}% and {{$demand_ad_manager}}% of companies are looking for SEO Specialists and Google Ads Managers, respectively. Meanwhile, the burgeoning field of Digital Marketing has seen {{$demand_digital_marketing}}% of organizations on the hunt for specialists capable of holistic campaigns. To cater to this growing demand, this Advanced Certificate in Google Ads: Relevance and Performance Optimization delves into the nuances of each role, equipping students with the skills to excel in their chosen niche. By the end of the program, students will not only have honed their expertise in Google Ads but also developed an in-depth understanding of the broader digital marketing landscape. In terms of remuneration, the average salary ranges for these roles are as follows: PPC Specialists can expect an average salary of {{$salary_range_ppc}}, SEO Specialists earn around {{$salary_range_seo}}, Google Ads Managers enjoy a wage of approximately {{$salary_range_ad_manager}}, and Digital Marketing Specialists take home an average salary of {{$salary_range_digital_marketing}}. These figures reflect the value that businesses place on the skills and expertise of Google Ads professionals, emphasizing the importance of investing in one's education and professional development. Join us in this Advanced Certificate in Google Ads: Relevance and Performance Optimization and unlock the potential that lies within the ever-evolving realm of digital marketing. With a focus on relevance and performance optimization, this program is designed to empower aspiring professionals with the skills they need to thrive in

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BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN GOOGLE ADS: RELEVANCE AND PERFORMANCE OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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