Professional Certificate in Ethical Public Relations

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The Professional Certificate in Ethical Public Relations is a comprehensive course designed to empower learners with the essential skills required to excel in the evolving Public Relations industry. This course highlights the importance of ethical practices, fostering trust, and maintaining positive relationships with diverse stakeholders.

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AboutThisCourse

In an era where brand reputation significantly impacts business success, this program addresses the growing industry demand for professionals who can effectively manage communication strategies, while upholding ethical standards. Learners will gain practical knowledge in crisis management, media relations, and strategic storytelling, empowering them to build and protect their organization's image. By earning this Professional Certificate, individuals demonstrate their commitment to ethical conduct and position themselves for career advancement in Public Relations, Corporate Communications, and Marketing fields.

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CourseDetails

• Ethical Principles in Public Relations: Understanding the importance of ethical behavior in public relations and the role of professional ethics in building trust and credibility.

• Professional Codes of Conduct: Examining the codes of conduct and ethical standards set by professional organizations, such as the Public Relations Society of America (PRSA) and the International Association of Business Communicators (IABC).

• Ethical Decision-Making Frameworks: Learning the decision-making frameworks and models used to analyze ethical dilemmas in public relations and determine the most ethical course of action.

• Media Relations and Ethical Considerations: Understanding the ethical considerations when working with the media, including issues related to transparency, accuracy, and fairness.

• Crisis Communications and Ethics: Examining the role of ethics in crisis communications, including the importance of honesty, timeliness, and accountability in times of crisis.

• Social Media and Ethical Challenges: Learning about the ethical challenges presented by social media, including issues related to privacy, disclosure, and online behavior.

• Stakeholder Engagement and Ethical Responsibilities: Understanding the ethical responsibilities involved in stakeholder engagement, including issues related to informed consent, representation, and fair treatment.

• Ethical Issues in Public Relations Research: Learning about the ethical considerations involved in public relations research, including issues related to informed consent, confidentiality, and data privacy.

• Ethical Leadership in Public Relations: Exploring the role of ethical leadership in creating an ethical organizational culture, including issues related to accountability, transparency, and integrity.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN ETHICAL PUBLIC RELATIONS
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London School of International Business (LSIB)
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05 May 2025
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