Masterclass Certificate in Search Engine Marketing Mastery

Name: Masterclass Certificate in Search Engine Marketing Mastery
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The Masterclass Certificate in Search Engine Marketing Mastery is a comprehensive course designed to equip learners with essential skills for career advancement in the digital marketing industry. This program focuses on Search Engine Marketing (SEM), a critical aspect of digital marketing that involves promoting websites by increasing their visibility in search engine results pages.

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AboutThisCourse

In this era of high online consumer activity, SEM has become increasingly important for businesses seeking to reach their target audience. The demand for SEM specialists is at an all-time high, making this course highly relevant. Throughout the course, you will gain in-depth knowledge of SEM strategies, including pay-per-click advertising, display advertising, and remarketing. You will also learn how to use Google Ads and other platforms effectively. Upon completion, you will be able to create successful SEM campaigns, drive traffic to websites, and improve conversion rates – skills highly sought after by employers worldwide. By earning the Masterclass Certificate in Search Engine Marketing Mastery, you demonstrate a commitment to professional development and a deep understanding of SEM best practices, setting you apart in a competitive job market.

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CourseDetails

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• Unit 1: Introduction to Search Engine Marketing
• Unit 2: Keyword Research and Analysis
• Unit 3: Search Engine Optimization (SEO) Fundamentals
• Unit 4: On-Page and Technical SEO
• Unit 5: Off-Page SEO and Link Building Strategies
• Unit 6: Local SEO and Google My Business Optimization
• Unit 7: Pay-Per-Click (PPC) Advertising Basics
• Unit 8: PPC Campaign Setup and Management
• Unit 9: Advanced PPC Strategies and Tactics
• Unit 10: Measuring and Analyzing SEM Performance

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN SEARCH ENGINE MARKETING MASTERY

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London School of International Business (LSIB)

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05 May 2025

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