Professional Certificate in WordPress: Content Strategy Fundamentals

Name: Professional Certificate in WordPress: Content Strategy Fundamentals
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Professional Certificate in WordPress: Content Strategy Fundamentals This certificate course is designed to equip learners with essential skills in content strategy and WordPress, a powerful and widely-used content management system. With the increasing demand for digital content, this course is crucial for individuals who want to advance their careers in the industry.

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AboutThisCourse

The course covers fundamental aspects of content strategy, including developing a content strategy plan, creating and publishing content, and measuring content performance. Learners will also gain hands-on experience in using WordPress to manage and publish content. The course is project-based, allowing learners to apply their skills in real-world scenarios. Upon completion, learners will have a solid understanding of content strategy and WordPress, making them highly valuable to employers. They will be able to create and execute effective content strategies, manage and publish content using WordPress, and measure the success of their content. This course is an excellent opportunity for career advancement in content creation, digital marketing, and website management.

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CourseDetails

• Content Strategy Basics
• Understanding Your Audience
• Setting Goals and KPIs for Content
• WordPress Setup for Content Strategy
• Creating and Optimizing Content for SEO
• Content Workflow and Management in WordPress
• Using Analytics to Measure Success
• Best Practices for Visual Content in WordPress
• Leveraging User-Generated Content
• Developing a Content Calendar and Editorial Strategy
This list covers the essential units for a Professional Certificate in WordPress: Content Strategy Fundamentals, starting with content strategy basics and diving into topics like understanding the audience, setting goals, WordPress setup, SEO, content management, analytics, visual content, user-generated content, and developing a content calendar and editorial strategy.

CareerPath

The Professional Certificate in WordPress: Content Strategy Fundamentals is designed to equip learners with the essential skills needed to excel in various content strategy roles. The UK job market is thriving, with a high demand for professionals who can create, manage, and optimize content using WordPress. The 3D pie chart above provides a snapshot of the current trends in this field. 1. **Content Strategist (45%)**: As a crucial part of any digital marketing team, content strategists plan, develop, and manage content for various platforms, ensuring consistency and alignment with the brand's goals. 2. **Digital Copywriter (25%)**: Digital copywriters craft compelling copy for websites, social media, and marketing materials that engage users and drive conversions. WordPress provides an easy-to-use platform for showcasing their work. 3. **SEO Specialist (15%)**: SEO specialists help businesses improve their search engine rankings and online visibility. WordPress offers numerous SEO-friendly features, making it a popular choice for these professionals. 4. **Content Marketing Coordinator (10%)**: Content marketing coordinators manage content development, distribution, and promotion, ensuring that campaigns are executed effectively across various channels. 5. **WordPress Content Manager (5%)**: WordPress content managers specialize in managing and optimizing content within the WordPress platform, ensuring that sites are user-friendly and meet the organization's objectives. By earning a Professional Certificate in WordPress: Content Strategy Fundamentals, you'll be well-prepared to pursue a successful career in any of these roles, with a strong understanding of the key principles and best practices in content strategy and WordPress management.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN WORDPRESS: CONTENT STRATEGY FUNDAMENTALS

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London School of International Business (LSIB)

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05 May 2025

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