Global Certificate in Google Ads for Digital Transformation

Name: Global Certificate in Google Ads for Digital Transformation
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The Global Certificate in Google Ads for Digital Transformation is a crucial course for learners seeking to excel in digital marketing. This program focuses on Google Ads, a critical component of modern marketing strategies.

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AboutThisCourse

In an era where digital transformation is paramount, understanding Google Ads is indispensable. The course caters to this need, providing comprehensive training on Google Ads creation, management, and optimization. Upon completion, learners will be equipped with the essential skills required to design and implement effective digital ad campaigns. These skills are in high industry demand, making this course an excellent investment for career advancement. Whether you're a marketing professional looking to enhance your skills or a beginner seeking to enter the field, this course offers a robust foundation in Google Ads, setting you on a path to success in the digital transformation landscape.

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CourseDetails

• Unit 1: Introduction to Google Ads for Digital Transformation
• Unit 2: Google Ads Account Setup and Management
• Unit 3: Keyword Research and Selection for Google Ads
• Unit 4: Crafting Compelling Google Ads Copy
• Unit 5: Ad Extensions and Their Impact on Ad Performance
• Unit 6: Google Ads Bidding Strategies
• Unit 7: Understanding Google Ads Metrics and Optimization
• Unit 8: Google Display Network and Video Advertising
• Unit 9: Google Shopping Ads for E-commerce
• Unit 10: Advanced Google Ads Features and Best Practices

CareerPath

The Global Certificate in Google Ads is a valuable asset for professionals looking to transform their (digital marketing) careers and stay relevant in the ever-evolving (UK) job market. This 3D pie chart provides a snapshot of job market trends for the following key roles: 1. **PPC Specialist**: Responsible for managing and optimizing pay-per-click campaigns, these professionals are in high demand, making up 45% of the Google Ads job market. 2. **Digital Marketing Manager**: With a 30% share, these professionals oversee digital marketing strategies, including Google Ads campaigns, and require a solid understanding of the platform. 3. **Google Ads Consultant**: Accounting for 15% of the market, Google Ads Consultants provide expert advice on campaign optimization, strategy, and implementation. 4. **SEM Analyst**: Making up the remaining 10%, SEM Analysts evaluate and optimize search engine marketing campaigns to maximize ROI and improve overall performance. These roles highlight the growing importance of Google Ads in digital transformation and the increasing demand for skilled professionals in the UK market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN GOOGLE ADS FOR DIGITAL TRANSFORMATION

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London School of International Business (LSIB)

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05 May 2025

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