Global Certificate in Google Ads for Customer Acquisition

Name: Global Certificate in Google Ads for Customer Acquisition
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The Global Certificate in Google Ads for Customer Acquisition is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This certification focuses on Google Ads, a critical tool for customer acquisition in today's digital landscape.

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AboutThisCourse

The course's importance lies in its industry-demanded content, which covers all aspects of Google Ads, from setup and configuration to campaign management and optimization. Learners will gain hands-on experience in creating and managing effective ad campaigns, understanding keyword research, and analyzing campaign performance metrics. By completing this course, learners will be able to demonstrate their expertise in Google Ads, a highly sought-after skill in various industries. This certification will not only enhance learners' resumes but also provide them with the necessary skills to drive customer acquisition and revenue growth for their organizations. In summary, the Global Certificate in Google Ads for Customer Acquisition course is a critical stepping stone for learners seeking to advance their careers in digital marketing, providing them with the essential skills and knowledge needed to succeed in this highly competitive field.

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CourseDetails

• Unit 1: Introduction to Google Ads for Customer Acquisition
• Unit 2: Google Ads Account Structure & Navigation
• Unit 3: Keyword Research & Selection for Paid Search Campaigns
• Unit 4: Ad Copywriting & Design for Google Ads
• Unit 5: Bid Strategies & Budget Management for Google Ads
• Unit 6: Google Ads Targeting Options: Demographics, Placements, & Audiences
• Unit 7: Google Display Network & Video Ads
• Unit 8: Google Shopping Ads for E-commerce Businesses
• Unit 9: Google Ads Measurement & Optimization
• Unit 10: Google Ads Best Practices & Future Trends

CareerPath

The **Global Certificate in Google Ads for Customer Acquisition** is an excellent way to enhance your digital marketing skills, particularly in the UK market. To emphasize the importance of Google Ads skills, let's take a look at the following 3D pie chart, which displays the demand for specific roles in the industry. Digital Marketing Specialist: This role is in high demand, with a 65% share of the market, indicating the need for professionals who can manage various aspects of digital marketing, including Google Ads campaigns. PPC Specialist: With a 25% share, PPC Specialists are also sought after, as businesses aim to improve their paid search strategies and reach their target audience more effectively. SEO Specialist: Although the demand for SEO Specialists is relatively lower (10%), their role remains crucial in optimizing websites and boosting organic search rankings, which can lead to successful customer acquisition. By obtaining the Global Certificate in Google Ads for Customer Acquisition, you will be well-prepared to excel in these in-demand roles, increase your marketability, and boost your earning potential in the UK's thriving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN GOOGLE ADS FOR CUSTOMER ACQUISITION

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London School of International Business (LSIB)

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05 May 2025

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