Global Certificate in Google Ads for Entrepreneurs
-- ViewingNowThe Global Certificate in Google Ads for Entrepreneurs is a comprehensive course designed to empower entrepreneurs with the skills needed to create and optimize Google Ads campaigns. This certification course highlights the importance of data-driven decisions, providing insights into Google Ads strategies that boost online presence and increase revenue.
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โข Google Ads Basics: Introduction to Google Ads, understanding the platform, setting up a Google Ads account
โข Keyword Research: Importance of keyword research, using Google Keyword Planner, understanding match types
โข Creating Effective Ads: Writing compelling ad copy, utilizing ad extensions, creating responsive ads
โข Targeting & Audience: Demographics, location, device, audience targeting, remarketing
โข Budget & Bidding: Setting up budgets, different bidding strategies, automated bidding
โข Performance Measurement: Understanding key metrics, using Google Analytics, conversion tracking
โข Optimization Techniques: A/B testing, ad scheduling, device bid adjustments, audience targeting optimization
โข Google Ads for E-commerce: Setting up Google Shopping campaigns, product feed optimization
โข Advanced Google Ads Features: Display & Video ads, App ads, Local campaigns
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EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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