Advanced Certificate YouTube Ads: Performance Marketing

Name: Advanced Certificate YouTube Ads: Performance Marketing
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The Advanced Certificate in YouTube Ads: Performance Marketing course is a comprehensive program designed to empower learners with the skills necessary to excel in the rapidly evolving world of digital advertising. This course is of paramount importance in today's digital age, where businesses increasingly rely on video marketing to reach their target audience.

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AboutThisCourse

The course covers all aspects of YouTube advertising, from campaign setup and optimization to audience targeting and analytics. It is designed to meet the growing industry demand for experts who can help brands leverage the power of YouTube ads to drive business growth. By the end of this course, learners will have gained essential skills in performance marketing, enabling them to create and manage effective YouTube ad campaigns that deliver measurable results. This course is an excellent opportunity for marketing professionals, business owners, and anyone interested in pursuing a career in digital advertising to enhance their skillset and stay ahead of the curve in this fast-paced industry.

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CourseDetails

• YouTube Ad Formats: an in-depth look at the various ad formats available on YouTube, including skippable and non-skippable ads, bumper ads, sponsored cards, and display ads. • YouTube Ad Campaign Objectives: understanding the primary objectives of YouTube ad campaigns, such as driving brand awareness, increasing reach, and generating leads. • YouTube Audience Targeting: strategies for targeting specific audiences on YouTube, including demographic, interest-based, and behavioral targeting. • YouTube Ad Placement: best practices for placing YouTube ads, including choosing the right video content, selecting the appropriate ad format, and optimizing ad placement for maximum visibility. • YouTube Ad Performance Metrics: key performance metrics for measuring the success of YouTube ad campaigns, including view rate, click-through rate, and conversion rate. • YouTube Ad Budgeting and Bidding: best practices for budgeting and bidding on YouTube ads, including setting up ad groups, choosing the right bidding strategy, and optimizing ad spend. • YouTube Ad Creative: tips and tricks for creating effective YouTube ad creatives, including using high-quality visuals, writing compelling ad copy, and incorporating clear calls-to-action. • YouTube Ad Testing and Optimization: strategies for testing and optimizing YouTube ad campaigns, including A/B testing ad creatives, analyzing performance data, and making data-driven decisions. • YouTube Ad Analytics: using YouTube's built-in analytics tools to track and analyze ad performance, identify trends and insights, and make informed decisions about future ad campaigns.

CareerPath

In the ever-evolving landscape of digital marketing, YouTube Ads and Performance Marketing have emerged as sought-after specializations in the UK. Let's delve into the salary ranges, highlighting the financial potential of these roles. 1. **YouTube Ads Specialist**: As a YouTube Ads maven, you'll be responsible for managing and optimizing brands' video advertising campaigns. With a salary range of £30k - £50k, you'll find ample opportunities to grow and prosper in this niche. 2. **Performance Marketing Manager**: Overseeing cross-channel campaigns for businesses, Performance Marketing Managers earn between £40k - £70k. This role demands a strong understanding of data analysis and strategic planning. 3. **Digital Marketing Analyst**: Tasked with evaluating the performance of various marketing approaches, Digital Marketing Analysts secure a salary of £25k - £45k. This role provides valuable insights into consumer behavior and trends. 4. **Paid Advertising Consultant**: With expertise in PPC, social media, and display advertising, these professionals snag a salary between £45k - £80k. They help businesses maximize their ROAS (Return on Ad Spend) across multiple platforms. Embarking on a career in YouTube Ads or Performance Marketing can pave the way for financial success and professional growth. Expand your skillset and stay updated on industry trends to thrive in these competitive fields.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE YOUTUBE ADS: PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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