Professional Certificate in Google Ads Reach for Results

Name: Professional Certificate in Google Ads Reach for Results
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The Professional Certificate in Google Ads Reach for Results is a valuable course that provides learners with essential skills for career advancement in digital marketing. This certificate course focuses on mastering Google Ads, which is a critical tool for businesses to reach their target audience and drive results.

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AboutThisCourse

The course covers key topics including search, display, and video advertising, as well as measurement and optimization techniques to maximize campaign performance. With the increasing demand for digital marketing skills, this course is highly relevant and sought after by employers across industries. By completing this course, learners will gain a solid understanding of Google Ads and how to use it effectively to reach their marketing goals. This certificate course equips learners with the skills and knowledge necessary to succeed in digital marketing, providing a strong foundation for career growth and advancement.

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CourseDetails

• Unit 1: Introduction to Google Ads Reach for Results
• Unit 2: Setting up a Google Ads Account
• Unit 3: Keyword Research and Selection
• Unit 4: Creating and Optimizing Ad Campaigns
• Unit 5: Targeting and Audience Strategies
• Unit 6: Ad Formats and Placements
• Unit 7: Measuring and Analyzing Performance
• Unit 8: Advanced Bid Strategies
• Unit 9: Automation and Scripts in Google Ads
• Unit 10: Best Practices for Google Ads Reach for Results

CareerPath

The Professional Certificate in Google Ads Reach for Results is a valuable credential in today's digital marketing landscape. This certification focuses on optimizing paid advertising campaigns using Google Ads, which is a crucial skill in the ever-evolving job market. Here are some key roles and their respective popularity based on a 3D pie chart: 1. **PPC Specialist**: This role involves managing and optimizing pay-per-click (PPC) campaigns across various platforms, with a strong emphasis on Google Ads. PPC Specialists account for 55% of the demand for Google Ads skills. 2. **Google Ads Expert**: A Google Ads Expert focuses on creating and managing high-performing ad campaigns using the platform's tools, making up 30% of the relevant roles. 3. **Digital Marketing Analyst**: This role requires knowledge of various digital marketing channels, including Google Ads. Digital Marketing Analysts, accounting for 15% of the demand, analyze and interpret data to optimize marketing strategies. These roles showcase the diverse opportunities available for individuals with a Professional Certificate in Google Ads Reach for Results. Salary ranges for these positions vary based on factors such as location, experience, and company size, but the average salary for a Google Ads Expert in the UK is around £30,000 to £45,000 per year. The demand for these skills is consistently high, making this certification an excellent choice for professionals looking to grow their careers in digital marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN GOOGLE ADS REACH FOR RESULTS

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London School of International Business (LSIB)

AwardedOn

05 May 2025

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