Executive Development Programme in Social Media Crisis Communication and Public Perception

Name: Executive Development Programme in Social Media Crisis Communication and Public Perception
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The Executive Development Programme in Social Media Crisis Communication and Public Perception is a certificate course designed to empower professionals with the skills to manage and navigate crises in the digital age. In an era where social media drives public perception, this course is increasingly important for business success and reputation management.

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AboutThisCourse

This programme addresses industry demand for experts who can effectively communicate, influence public opinion, and mitigate damage during crises. It equips learners with essential skills in crisis communication strategy, social media monitoring, data analysis, and public relations, ensuring they are well-prepared to lead their organizations through challenging situations. Upon completion, professionals will have a competitive edge in career advancement, with the ability to protect and enhance their company's reputation in the digital landscape. By staying ahead in the evolving world of social media and public perception, learners can make a significant impact on their organization's success.

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CourseDetails

• Social Media Crisis Communication
• Understanding Public Perception
• Developing a Crisis Communication Strategy
• Social Media Listening and Monitoring
• Stakeholder Engagement during a Crisis
• Legal and Ethical Considerations in Social Media Crisis Communication
• Social Media Metrics for Crisis Communication
• Building a Resilient Online Brand
• Case Studies in Social Media Crisis Communication
• Best Practices for Social Media Crisis Communication

CareerPath

In the ever-evolving digital landscape, organizations are increasingly recognizing the significance of **social media crisis communication** and **public perception**. As a result, there's a growing demand for professionals to manage these aspects effectively, ensuring a positive brand image and mitigating potential backlashes. Explore the following roles in this Executive Development Programme: 1. **Social Media Analyst**: In a world driven by digital content, Social Media Analysts are essential for monitoring online conversations and measuring the impact of campaigns. These professionals need to be well-versed in analyzing metrics and providing insights to optimize social media strategies. 2. **Crisis Communication Manager**: A Crisis Communication Manager's role is vital in maintaining a company's reputation during a PR crisis. They're responsible for creating and implementing communication strategies to address and resolve issues swiftly and professionally, safeguarding the organization's image and public trust. 3. **Public Perception Analyst**: Understanding how the public perceives a brand is crucial for any organization. Public Perception Analysts evaluate and interpret data to identify trends and insights, shaping marketing and PR strategies to align with audience expectations and preferences. 4. **Digital PR Specialist**: Digital PR Specialists focus on building and maintaining a positive brand image in the online world. By leveraging digital platforms and tools, they develop and execute PR campaigns, foster relationships with influencers, and handle crisis communication. 5. **Marketing Data Analyst**: Marketing Data Analysts help organizations make data-driven decisions by analyzing and interpreting market trends and consumer behavior. They play a crucial role in crafting marketing strategies and measuring their effectiveness, ensuring a strong return on investment. These roles contribute significantly to an organization's success in the age of social media. Equip yourself with the right skills and knowledge to navigate the complexities of social media crisis communication and public perception, and stay ahead in the competitive UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SOCIAL MEDIA CRISIS COMMUNICATION AND PUBLIC PERCEPTION

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London School of International Business (LSIB)

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05 May 2025

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