Masterclass Certificate in Targeting & Customer Lifetime Value

Name: Masterclass Certificate in Targeting & Customer Lifetime Value
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The Masterclass Certificate in Targeting & Customer Lifetime Value is a comprehensive course that equips learners with essential skills for career advancement in today's data-driven marketing landscape. This course emphasizes the importance of understanding customer behavior, segmentation, and targeting strategies, and how they contribute to maximizing customer lifetime value.

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AboutThisCourse

In an era where personalization is key to customer engagement, this course is in high demand across industries. Learners will gain hands-on experience in using data analytics tools, machine learning algorithms, and customer relationship management (CRM) systems to drive customer acquisition, retention, and loyalty. By the end of this course, learners will be able to develop and implement effective targeting strategies, measure and optimize customer lifetime value, and make data-driven decisions that drive business growth. With a Masterclass Certificate in Targeting & Customer Lifetime Value, learners will be well-positioned to advance their careers in marketing, sales, data analytics, and related fields.

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CourseDetails

• Unit 1: Introduction to Targeting & Customer Lifetime Value
• Unit 2: Understanding the Customer Lifecycle
• Unit 3: Customer Segmentation Strategies
• Unit 4: Targeting Techniques & Tools
• Unit 5: Data Analysis for Customer Segmentation
• Unit 6: Customer Lifetime Value (CLV) Calculation Methods
• Unit 7: Maximizing Customer Lifetime Value
• Unit 8: Personalization & Customer Retention
• Unit 9: Metrics & Analytics for CLV
• Unit 10: Case Studies on Successful Targeting & CLV Strategies

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The **Masterclass Certificate in Targeting & Customer Lifetime Value** is a valuable credential that can open doors to a variety of rewarding career paths in the UK. Here's a look at some of the top roles in this field and their respective job market trends, salary ranges, and skill demand: 1. **Digital Marketing Specialist**: As a digital marketing specialist, you'll be responsible for developing and executing digital marketing strategies to reach and engage with customers. With an average salary range of £30,000 to £45,000 per year, this role requires skills in SEO, PPC, content marketing, and social media. 2. **Customer Success Manager**: Customer success managers focus on ensuring that customers achieve their desired outcomes through the use of a product or service. This role typically offers a salary range of £40,000 to £60,000 per year and requires skills in customer service, project management, and communication. 3. **Sales Development Representative**: As a sales development representative, you'll be responsible for generating new business opportunities through outbound sales efforts. This role offers a salary range of £25,000 to £40,000 per year and requires skills in prospecting, lead generation, and sales. 4. **Data Analyst**: Data analysts help organizations make informed decisions by collecting, processing, and interpreting large sets of data. This role offers a salary range of £25,000 to £45,000 per year and requires skills in data visualization, statistics, and data management. 5. **Marketing Analytics Manager**: Marketing analytics managers use data to measure and optimize the effectiveness of marketing campaigns. This role offers a salary range of £40,000 to £70,000 per year and requires skills in data analysis, marketing strategy, and project management. These roles are in high demand in the UK, and a **Masterclass Certificate in Targeting & Customer Lifetime Value** can give you the skills and knowledge you need to succeed in these exciting careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN TARGETING & CUSTOMER LIFETIME VALUE

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London School of International Business (LSIB)

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05 May 2025

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