Executive Development Programme in Web Design & Customer Journey Mapping

Name: Executive Development Programme in Web Design & Customer Journey Mapping
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The Executive Development Programme in Web Design & Customer Journey Mapping is a certificate course that empowers learners with essential skills for career advancement in today's digital landscape. This programme highlights the importance of web design and customer journey mapping in creating exceptional user experiences, a critical factor in the success of any online business.

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AboutThisCourse

In an era where digital technology drives industry growth, there is a high demand for professionals who possess a deep understanding of web design principles and customer journey mapping techniques. This course equips learners with these skills, providing them with a competitive edge in the job market. Through hands-on training and real-world projects, learners will gain expertise in designing user-centric websites, optimizing user interfaces, and mapping customer journeys to improve conversion rates and enhance brand loyalty. By the end of this programme, learners will be able to create engaging, efficient, and effective web experiences that meet the needs of modern customers.

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CourseDetails

• Introduction to Web Design: Understanding the basics of web design, including layout, color theory, typography, and user interface (UI) principles. • User Experience (UX) Design: Learning about the user experience, user research, information architecture, and prototyping. • Web Development Fundamentals: Exploring the basics of HTML, CSS, and JavaScript, and how they work together to create a responsive and interactive website. • Design Tools and Software: Getting familiar with design tools such as Sketch, Figma, and Adobe XD to create wireframes, prototypes, and high-fidelity designs. • Customer Journey Mapping: Understanding the customer journey and how to map it to identify pain points, opportunities, and moments of truth. • Web Analytics: Learning how to measure and analyze website traffic, user behavior, and conversion rates. • Design for Conversion Rate Optimization: Exploring how to design websites that convert visitors into customers. • Accessibility and Inclusive Design: Understanding the importance of accessibility and inclusivity in web design, and learning how to design for a diverse audience. • Design Leadership and Team Management: Developing leadership skills, managing design teams, and working with cross-functional teams.

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BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN WEB DESIGN & CUSTOMER JOURNEY MAPPING

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London School of International Business (LSIB)

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05 May 2025

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