Executive Development Programme in Google Ads Reach & Digital Strategy

Name: Executive Development Programme in Google Ads Reach & Digital Strategy
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The Executive Development Programme in Google Ads Reach & Digital Strategy certificate course is a comprehensive program designed to empower professionals with the skills needed to excel in digital marketing. This course emphasizes the importance of Google Ads, a critical component in today's online advertising landscape, and how it can help businesses maximize their reach and revenue.

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AboutThisCourse

With the rapid growth of digital media, there is a high industry demand for professionals who can create and implement effective digital strategies. This course equips learners with essential skills in Google Ads, search engine optimization (SEO), and social media advertising, providing a competitive edge in the job market. By the end of the course, learners will have a deep understanding of digital marketing principles, hands-on experience with Google Ads, and the ability to develop data-driven digital strategies. These skills are crucial for career advancement and can lead to roles such as Digital Marketing Manager, Paid Advertising Specialist, and Search Engine Marketing (SEM) Specialist.

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CourseDetails

• Google Ads Reach: Introduction and Key Concepts
• Google Ads Platform: Setting Up and Optimizing Campaigns
• Keyword Research and Implementation for Google Ads
• Crafting Compelling Ad Copy and Calls-to-Action
• Google Ads Bidding Strategies: Maximizing Reach and ROI
• Google Ads Extensions: Boosting Visibility and Engagement
• Measuring Success: Google Ads Metrics and Analytics
• Display and Video Ads in Google Ads: Expanding Your Digital Reach
• Remarketing and Audience Targeting in Google Ads
• Integrating Google Ads with a Comprehensive Digital Strategy

CareerPath

The **Executive Development Programme in Google Ads Reach & Digital Strategy** is an excellent opportunity for professionals seeking to expand their expertise in digital marketing and Google Ads. With the growing demand for digital strategists and Google Ads specialists, this programme offers a comprehensive understanding of job market trends, salary ranges, and skill demands in the UK. The following roles are essential in this ever-evolving industry, and our programme is designed to provide the necessary skills to succeed in each position: 1. **Digital Strategist**: As a digital strategist, you'll be responsible for developing and executing digital marketing campaigns that align with business goals and objectives. Digital strategists need to stay updated with the latest industry trends and possess strong analytical skills to optimize campaigns for maximum reach and ROI. 2. **Paid Advertising Specialist**: Paid advertising specialists focus on managing and optimizing PPC campaigns across various platforms, including Google Ads. They are responsible for keyword research, ad copywriting, bid management, and performance analysis to ensure that ad spend is allocated effectively. 3. **Google Ads Analyst**: Google Ads analysts focus on analyzing and reporting campaign performance data, identifying trends, and making data-driven decisions to optimize campaign performance. They work closely with digital strategists and paid advertising specialists to ensure that campaigns are meeting their goals and objectives. 4. **SEO Specialist**: SEO specialists are responsible for optimizing websites to improve search engine rankings and drive organic traffic. They need to stay updated with the latest search engine algorithms and best practices to ensure that websites are optimized for maximum visibility. 5. **Social Media Strategist**: Social media strategists develop and implement social media campaigns to increase brand awareness, engagement, and conversions. They need to stay updated with the latest social media trends and best practices to ensure that campaigns are effective and engaging. By enrolling in the **Executive Development Programme in Google Ads Reach & Digital Strategy**, you'll gain the skills and knowledge needed to succeed in these roles and stay competitive in the ever-evolving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN GOOGLE ADS REACH & DIGITAL STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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