Executive Development Programme in Engineering Marketing Automation & CRM

Name: Executive Development Programme in Engineering Marketing Automation & CRM
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The Executive Development Programme in Engineering Marketing Automation & CRM is a certificate course designed to meet the growing industry demand for professionals with expertise in marketing automation and CRM platforms. This programme emphasizes the importance of data-driven marketing and customer relationship management in the engineering sector, providing learners with essential skills for career advancement.

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AboutThisCourse

With a focus on hands-on experience and real-world applications, the course covers key topics such as marketing automation strategy, campaign management, lead nurturing, and sales alignment. Learners will gain practical experience with leading marketing automation and CRM platforms, preparing them to drive growth and optimize customer engagement in today's technology-driven business landscape. By the end of the course, learners will be equipped with the skills and knowledge needed to succeed in marketing automation and CRM roles, making them highly valuable to engineering organizations seeking to enhance their marketing and customer engagement capabilities.

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CourseDetails

• Engineering Marketing Automation Fundamentals
• CRM (Customer Relationship Management) Basics
• Marketing Automation Tools and Platforms
• CRM Integration with Marketing Automation
• Engineering Marketing Strategy and Planning
• Lead Nurturing and Scoring in Marketing Automation
• Campaign Management in Marketing Automation and CRM
• Data-Driven Marketing and Analytics
• Sales and Marketing Alignment with CRM
• Executive Insights and Reporting in Marketing Automation and CRM

CareerPath

In the ever-evolving engineering landscape, the Executive Development Programme in Engineering Marketing Automation & CRM is tailored to equip professionals with cutting-edge skills. This programme focuses on the growing demand for experts in marketing automation and CRM in the UK, providing a comprehensive understanding of the latest industry trends and best practices. The primary roles associated with this programme include Marketing Automation Specialist, CRM Consultant, Data Analyst, Engineering Manager, and Marketing Manager. These roles, while unique, share a common core of marketing automation and CRM expertise, underpinned by a deep understanding of engineering principles. Marketing Automation Specialists, for instance, are responsible for managing and optimizing marketing automation platforms to generate leads, nurture prospects, and convert them into customers. Their role requires a solid grasp of marketing strategies, data analysis, and CRM systems. CRM Consultants, on the other hand, work closely with businesses to design, implement, and manage CRM systems that improve customer relationships and streamline sales, marketing, and customer service processes. Their role demands a strong understanding of CRM platforms, data management, and customer relationship strategies. Data Analysts in this context analyse marketing and sales data, generating insights that inform strategic decisions. They require proficiency in data analysis tools and techniques, as well as a solid understanding of marketing automation and CRM platforms. Engineering Managers oversee the implementation of marketing automation and CRM strategies, ensuring alignment with broader engineering and business objectives. They need a holistic view of marketing automation and CRM, as well as strong leadership and strategic thinking skills. Marketing Managers are responsible for developing and executing marketing strategies that drive growth. They need a deep understanding of marketing automation and CRM platforms, as well as strong communication, leadership, and strategic thinking skills. These roles, while distinct, share a common core of marketing automation and CRM expertise, underpinned by a deep understanding of engineering principles. The Executive Development Programme in Engineering Marketing Automation & CRM is designed to empower professionals to excel in these roles, providing them with the skills and knowledge they need to succeed in the UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ENGINEERING MARKETING AUTOMATION & CRM

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London School of International Business (LSIB)

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05 May 2025

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