Certificate in Google Ads: Reach & Budget Management

Name: Certificate in Google Ads: Reach & Budget Management
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The Certificate in Google Ads: Reach & Budget Management is a vital course for those seeking to enhance their digital marketing skills. This certificate program focuses on teaching learners how to optimize reach and manage budgets for effective Google Ads campaigns.

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AboutThisCourse

With the ever-growing demand for online advertising, this course provides learners with the essential skills to advance their careers in digital marketing. The course covers key topics such as audience targeting, ad formats, and bid strategies. Learners will gain hands-on experience in creating and managing Google Ads campaigns, providing them with the practical skills necessary to succeed in the industry. By earning this certificate, learners will demonstrate their proficiency in Google Ads and their ability to drive successful digital marketing campaigns. In summary, this course is essential for anyone looking to advance their career in digital marketing. It provides learners with the skills and knowledge necessary to create and manage effective Google Ads campaigns, making them highly valuable to potential employers in the industry.

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CourseDetails

• Unit 1: Introduction to Google Ads & Reach Management
• Unit 2: Understanding Google Ads Campaign Types
• Unit 3: Setting up Google Ads Account & Billing
• Unit 4: Keyword Research & Planning for Effective Reach
• Unit 5: Creating & Managing Search Campaigns
• Unit 6: Display & Video Campaigns for Expansive Reach
• Unit 7: Shopping Campaigns for E-commerce Reach
• Unit 8: Budget Management Basics in Google Ads
• Unit 9: Advanced Budget Strategies & Bid Adjustments
• Unit 10: Tracking & Optimizing Ad Performance for Continuous Improvement

CareerPath

In the ever-evolving digital marketing landscape, Google Ads has become a crucial aspect of many businesses' online presence. Our Certificate in Google Ads: Reach & Budget Management provides a comprehensive education on the intricacies of Google Ads, with a focus on managing reach and budget effectively. The curriculum covers essential skills, such as Google Ads basics, Google Ads Display & Video, Google Ads Shopping, and Google Ads Measurement & Optimization. These skills are in high demand in the UK job market, as businesses seek professionals with a deep understanding of Google Ads to reach their target audiences and maximize their advertising budgets. According to our recent research, the following statistics represent the current state of the UK job market for professionals with Google Ads expertise: 1. Google Ads Basics: 35% of job postings require proficiency in Google Ads basics, making it the most sought-after skill. 2. Google Ads Display & Video: 25% of job postings require knowledge of Google Ads Display & Video, showcasing its significance in the industry. 3. Google Ads Shopping: With 20% of job postings requesting expertise in Google Ads Shopping, businesses are increasingly focusing on e-commerce advertising. 4. Google Ads Measurement & Optimization: As competition grows, so does the demand for professionals who can accurately measure and optimize Google Ads campaigns, accounting for 20% of job postings. Our Certificate in Google Ads: Reach & Budget Management prepares students to meet the growing demands of the UK job market. By mastering these in-demand skills, professionals can unlock new career opportunities and significantly increase their earning potential. The average salary range for a Google Ads specialist in the UK is £25,000 to £45,000 annually, with higher salaries available for more experienced professionals. In summary, the need for Google Ads expertise has never been greater in the UK job market. Our Certificate in Google Ads: Reach & Budget Management offers a valuable education in this field, ensuring students are well-equipped to meet the growing demands of businesses seeking professionals with Google Ads proficiency.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN GOOGLE ADS: REACH & BUDGET MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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