Advanced Certificate in Google Ads Reach & Campaign Planning

Name: Advanced Certificate in Google Ads Reach & Campaign Planning
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The Advanced Certificate in Google Ads Reach & Campaign Planning is a comprehensive course designed for digital marketing professionals seeking to master advanced Google Ads strategies. This certification focuses on enhancing your skills in campaign planning, execution, and optimization, making you a valuable asset in the ever-evolving online advertising industry.

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AboutThisCourse

In today's digital-first world, the demand for experts who can create and manage successful Google Ads campaigns is at an all-time high. By earning this advanced certificate, you will be equipped with the essential skills to plan, execute, and measure high-performing ad campaigns that drive results and meet business objectives. This course not only covers the technical aspects of Google Ads but also emphasizes data-driven decision-making and strategic thinking. By the end of the program, you will have the confidence and expertise to lead your organization's digital advertising efforts, providing a significant boost to your career growth and employability.

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CourseDetails

• Advanced Google Ads Interface & Features
• Google Ads Campaign Objectives & KPIs
• Audience Targeting & Segmentation in Google Ads
• Advanced Keyword Research & Match Types
• Google Ads Ad Formats & Responsive Ads
• Geo-targeting & Location-based Ad Strategies
• Advanced Google Ads Bidding Strategies
• Measuring Success with Google Ads Conversion Tracking
• Google Ads Attribution Models & Multi-Channel Funnels

CareerPath

The **Advanced Certificate in Google Ads Reach & Campaign Planning** is an excellent choice for professionals seeking to grow their skills and reach new heights in the ever-evolving digital marketing landscape. Here, we'll explore the job market trends, salary ranges, and skill demand in the UK through a 3D pie chart showcasing four popular roles in this field. 1. **PPC Specialist**: With a 45% share, PPC Specialists manage pay-per-click campaigns across various platforms, including Google Ads, to maximize ROI for clients. 2. **Digital Marketing Manager**: Holding a 30% share, Digital Marketing Managers lead cross-functional teams to develop and implement data-driven, multi-channel marketing strategies. 3. **SEM Analyst**: Representing 15%, SEM Analysts focus on search engine marketing, optimizing ad copy, keywords, and bids for improved ad performance and conversions. 4. **Google Ads Freelancer**: With a 10% share, Google Ads Freelancers offer flexible, project-based services to clients in need of expert Google Ads campaign management and optimization. These roles reflect the growing importance of Google Ads skills in the UK job market, with opportunities spanning various industries and organizational structures. With an Advanced Certificate in Google Ads Reach & Campaign Planning, professionals can enhance their expertise and boost their career prospects in this dynamic field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN GOOGLE ADS REACH & CAMPAIGN PLANNING

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London School of International Business (LSIB)

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05 May 2025

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