Executive Development Programme in Google Ads Reach Leadership

Name: Executive Development Programme in Google Ads Reach Leadership
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The Executive Development Programme in Google Ads Reach Leadership certificate course is a comprehensive program designed to provide learners with advanced skills in Google Ads. This course emphasizes the importance of data-driven decision making and strategic thinking, making it highly relevant in today's digital marketing landscape.

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AboutThisCourse

With the ever-increasing demand for professionals who can effectively manage and optimize Google Ads campaigns, this course equips learners with the essential skills needed for career advancement. The program covers a wide range of topics, including Google Ads strategy, campaign management, and analysis. Learners will gain hands-on experience in creating and optimizing Google Ads campaigns, as well as analyzing performance data to make informed decisions. By the end of the course, learners will have a deep understanding of how to leverage Google Ads to drive business growth and achieve marketing objectives. In addition to technical skills, this course also focuses on leadership and management skills, preparing learners to take on leadership roles in their organizations. With a certificate from a reputable institution, learners will have a competitive edge in the job market and be well-positioned for career advancement in the rapidly evolving field of digital marketing.

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CourseDetails

• Unit 1: Introduction to Google Ads Reach Leadership
• Unit 2: Google Ads Account Structure and Management
• Unit 3: Keyword Research and Selection for Effective Ad Campaigns
• Unit 4: Crafting Compelling Ad Copy and Visual Elements
• Unit 5: Bid Strategies and Optimization Techniques
• Unit 6: Measuring and Analyzing Performance Metrics
• Unit 7: Advanced Targeting Options for Reaching Ideal Audiences
• Unit 8: Remarketing and Audience Solutions
• Unit 9: Automation and Machine Learning in Google Ads
• Unit 10: Best Practices for Scaling and Managing Large-Scale Ad Campaigns

CareerPath

The **Executive Development Programme in Google Ads Reach Leadership** focuses on the ever-evolving demand for proficient professionals in the digital marketing landscape of the United Kingdom. This section highlights the distribution of roles and their respective significance in the industry. - **Digital Marketing Manager**: With a percentage of 25, these professionals oversee and develop comprehensive marketing strategies, integrating Google Ads to reach and convert leads. - **PPC Specialist**: Representing 20% of the workforce, PPC specialists manage pay-per-click campaigns, optimising Google Ads for maximum reach and return on investment. - **SEO Specialist**: Holding 18% of the market share, SEO specialists improve websites' visibility on search engine results, enhancing organic traffic and Google Ads performance. - **Content Marketing Specialist**: With 15% of the share, content marketing specialists create engaging and valuable content, boosting brand awareness and Google Ads effectiveness. - **Social Media Manager**: Accounting for 12% of the market, social media managers develop brand presence and engage audiences across various platforms, complementing Google Ads campaigns. - **Data Analyst**: Representing 10% of the industry, data analysts interpret and utilise marketing data, optimising Google Ads performance and overall marketing strategies.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN GOOGLE ADS REACH LEADERSHIP

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London School of International Business (LSIB)

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05 May 2025

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