Executive Development Programme in Social Media Insights for Boomers

Name: Executive Development Programme in Social Media Insights for Boomers
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The Executive Development Programme in Social Media Insights for Boomers is a certificate course designed to empower baby boomers with the necessary skills to thrive in the modern digital landscape. This program highlights the significance of social media for business growth and provides insights into harnessing its power for competitive advantage.

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AboutThisCourse

In an era where digital competence is vital for career advancement, this course bridges the knowledge gap for baby boomers. It equips learners with essential skills to interpret social media data, enabling them to make informed business decisions. The course covers various topics including social media analytics, audience segmentation, content strategy, and digital etiquette. With the increasing demand for professionals who can effectively navigate the digital space, this course is a stepping stone for baby boomers seeking to remain relevant and excel in their careers. By the end of the course, learners will have gained a comprehensive understanding of social media strategies, tools, and best practices, making them valuable assets in any industry.

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CourseDetails

• Social Media Fundamentals
• Boomer Demographics & Social Media Usage
• Social Media Platforms: Overview & Insights
• Generating Social Media Insights for Boomer Market
• Social Media Analytics Tools & Techniques
• Creating & Curating Content for Boomer Audience
• Social Media Strategy Development for Boomer Market
• Measuring Success: Key Performance Indicators (KPIs)
• Social Media Ethics & Compliance for Executives

CareerPath

The **Executive Development Programme in Social Media Insights for Boomers** focuses on the growing trends and demands in the UK job market. This 3D pie chart highlights some of the most in-demand roles, categorized by their respective percentages in the industry. 1. **Social Media Manager** - 40%: As more businesses embrace social media, the demand for experienced professionals to manage their online presence has surged. Social media managers are responsible for developing and implementing strategies across multiple platforms, engaging with audiences, and measuring the effectiveness of campaigns. 2. **Digital Marketing Specialist** - 30%: Digital marketing specialists play a crucial role in planning, executing, and optimizing marketing campaigns across various digital channels. They are also responsible for tracking and analyzing campaign performance, managing budgets, and identifying new opportunities to reach and engage with target audiences. 3. **Content Curator** - 20%: Content curation involves researching, selecting, and sharing relevant and valuable content with a specific audience. Content curators are responsible for ensuring that the content they share is timely, accurate, and engaging, helping businesses establish their authority and expertise in their respective industries. 4. **Influencer Marketing Manager** - 10%: Influencer marketing managers work closely with brands and influencers to develop and execute influencer marketing campaigns. They are responsible for identifying potential influencers, negotiating deals, managing relationships, and measuring the impact of influencer marketing campaigns on brand awareness, engagement, and sales.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SOCIAL MEDIA INSIGHTS FOR BOOMERS

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London School of International Business (LSIB)

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05 May 2025

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