Advanced Certificate in Ad Targeting for Driving Business Outcomes

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The Advanced Certificate in Ad Targeting for Driving Business Outcomes is a comprehensive course designed to equip learners with the essential skills required in today's data-driven digital advertising landscape. This certification program emphasizes the importance of ad targeting in achieving business outcomes and provides learners with hands-on experience in implementing advanced ad targeting strategies.

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AboutThisCourse

In an era where businesses increasingly rely on digital advertising to reach their target audience, the demand for professionals with ad targeting expertise is at an all-time high. By completing this course, learners will be able to demonstrate their ability to create and optimize targeted ad campaigns, making them highly valuable in various industries such as marketing, advertising, and e-commerce. Through this program, learners will gain a deep understanding of ad targeting best practices, audience segmentation, and data analysis techniques. They will also learn how to leverage programmatic advertising, retargeting, and geo-targeting strategies to drive business outcomes. By the end of the course, learners will have acquired the essential skills necessary for career advancement in digital advertising and marketing roles.

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CourseDetails

• Advanced Audience Segmentation: Understanding and targeting specific audience segments using demographic, psychographic, and behavioral data.
• Programmatic Advertising: Real-time bidding and automated ad buying to improve ad targeting and efficiency.
• Cross-Channel Ad Targeting: Strategies for targeting audiences across multiple channels and devices.
• Data-Driven Ad Targeting: Utilizing data analytics and machine learning to improve ad targeting and performance.
• Advanced Retargeting Techniques: Re-engaging potential customers who have previously interacted with a brand.
• Location-Based Ad Targeting: Targeting ads based on a user's physical location and behavior.
• Advanced Attribution Modeling: Understanding the role each marketing channel plays in the customer journey and optimizing ad spend accordingly.
• Personalization in Ad Targeting: Creating personalized ad experiences to improve engagement and conversion.
• Ad Fraud Prevention: Identifying and mitigating ad fraud to ensure ad spend is used effectively.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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ADVANCED CERTIFICATE IN AD TARGETING FOR DRIVING BUSINESS OUTCOMES
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London School of International Business (LSIB)
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05 May 2025
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