Professional Certificate in YouTube Ads & Crisis Communication

Name: Professional Certificate in YouTube Ads & Crisis Communication
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The Professional Certificate in YouTube Ads & Crisis Communication is a comprehensive course designed to empower learners with the essential skills required in today's digital marketing landscape. This course focuses on mastering YouTube ads, providing hands-on experience in creating and managing successful ad campaigns.

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AboutThisCourse

It also delves into crisis communication, teaching effective strategies to manage and recover from communication challenges that can impact brand reputation. In an era where video content reigns supreme and businesses navigate through various communication crises, this course's industry-relevant curriculum significantly enhances learners' value proposition. By combining the powers of YouTube ads and crisis communication, this course equips learners with the necessary tools to drive business growth and safeguard brand reputation. This course is a critical step towards career advancement for marketing professionals, communications specialists, and entrepreneurs alike.

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CourseDetails

• <unit> Introduction to YouTube Ads & Crisis Communication
• <unit> Understanding the YouTube Advertising Platform
• <unit> Creating Effective YouTube Ad Campaigns
• <unit> Monitoring and Optimizing YouTube Ad Performance
• <unit> Crisis Communication: An Overview
• <unit> Developing a Crisis Communication Plan
• <unit> Implementing a Crisis Communication Strategy on YouTube
• <unit> Managing Negative Feedback and Online Reputation
• <unit> Case Studies: Successful YouTube Ads and Crisis Communication
• <unit> Best Practices for Future-Proofing Your YouTube Ads and Communication Strategy

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN YOUTUBE ADS & CRISIS COMMUNICATION

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London School of International Business (LSIB)

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05 May 2025

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