Advanced Certificate in Google Ads: Reach & Frequency Optimization

Name: Advanced Certificate in Google Ads: Reach & Frequency Optimization
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The Advanced Certificate in Google Ads: Reach & Frequency Optimization is a comprehensive course that focuses on advanced strategies for effective Google Ads campaigns. This certification equips learners with the skills to optimize reach and frequency, ensuring that ads are seen by the right people at the right time.

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AboutThisCourse

With the increasing demand for digital advertising, this course is crucial for professionals looking to advance their careers in the industry. Learners will gain a deep understanding of the Google Ads platform, enabling them to create and manage high-performing ad campaigns that drive business growth. The course covers topics such as audience targeting, bid strategies, and campaign optimization, providing learners with a holistic view of the Google Ads ecosystem. By the end of the course, learners will have the skills and knowledge necessary to create and manage effective Google Ads campaigns, making them valuable assets to any organization.

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CourseDetails

• Unit 1: Introduction to Google Ads & Reach & Frequency Optimization
• Unit 2: Google Ads Interface & Navigation
• Unit 3: Setting Up & Managing Google Ads Campaigns
• Unit 4: Understanding Reach & Frequency Concepts
• Unit 5: Reach & Frequency Optimization Techniques
• Unit 6: Analyzing & Interpreting Reach & Frequency Data
• Unit 7: Advanced Google Ads Targeting Strategies
• Unit 8: A/B Testing in Google Ads
• Unit 9: Budgeting & Bidding Strategies for Reach & Frequency Optimization
• Unit 10: Advanced Reporting & Analytics for Reach & Frequency Campaigns

CareerPath

The Advanced Certificate in Google Ads: Reach & Frequency Optimization is a valuable credential for professionals looking to specialize in pay-per-click (PPC) advertising, specifically with Google Ads. This certification focuses on optimizing ad campaigns for reach and frequency, ensuring that businesses get their ads in front of the right audience at the right time. With this advanced skillset, you can expect to see a variety of job opportunities in the UK digital marketing landscape. In this 3D pie chart, we'll be visualizing the job market trends for professionals with an Advanced Certificate in Google Ads: Reach & Frequency Optimization in the UK. * **PPC Specialist**: As a PPC specialist, you'll manage and optimize ad campaigns across various platforms, with a strong focus on Google Ads. The average salary range for a PPC specialist in the UK is £25,000 to £40,000 per year. * **Google Ads Manager**: Google Ads Managers oversee advertising campaigns and strategies for businesses using Google Ads. The average salary for this role is between £30,000 and £50,000 per year. * **Digital Marketing Analyst**: Digital marketing analysts use data analysis and reporting to optimize marketing strategies for businesses. The average salary range for this role in the UK is £22,000 to £40,000 per year. * **SEM Strategist**: SEM strategists create and optimize search engine marketing campaigns for businesses. The average salary range for an SEM strategist in the UK is £25,000 to £45,000 per year. As the digital marketing landscape continues to evolve, the demand for professionals with advanced Google Ads skills, such as reach and frequency optimization, will remain strong. By earning your Advanced Certificate in Google Ads: Reach & Frequency Optimization, you'll be well-positioned to take advantage of these job market trends and advance your career in the UK's thriving digital marketing industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN GOOGLE ADS: REACH & FREQUENCY OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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