Global Certificate in Facebook Pixel Targeting

Name: Global Certificate in Facebook Pixel Targeting
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The Global Certificate in Facebook Pixel Targeting is a comprehensive course designed to empower learners with the essential skills needed to excel in digital marketing. This course focuses on Facebook Pixel, a powerful tool that allows marketers to track user behavior, optimize ads, and build targeted audiences.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this course provides a significant edge in career advancement. The course covers everything from the basics of Facebook Pixel to advanced strategies, enabling learners to create and implement effective Facebook advertising campaigns. It equips learners with skills like conversion tracking, custom audience creation, and dynamic ads. By the end of this course, learners will have a deep understanding of Facebook Pixel and its role in digital marketing, making them highly valuable in today's data-driven marketing industry.

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CourseDetails

• Facebook Pixel Basics: Introduction to Facebook Pixel, understanding its purpose, and how it works
• Pixel Installation: Step-by-step guide to installing Facebook Pixel on a website
• Tracking Events: Overview of Facebook Pixel events, how to track them, and their importance
• Custom Audiences: Creating and managing custom audiences using Facebook Pixel data
• Lookalike Audiences: Building lookalike audiences based on existing customer data
• Advanced Pixel Targeting: Utilizing custom conversions, dynamic ads, and standard events for precise targeting
• Performance Measurement: Analyzing Facebook Pixel data and measuring campaign performance
• Troubleshooting Pixel Issues: Identifying and resolving common issues with Facebook Pixel implementation
• Privacy & Compliance: Ensuring Facebook Pixel usage complies with data privacy regulations

CareerPath

The following 3D pie chart displays the job market trends for roles related to the Global Certificate in Facebook Pixel Targeting in the UK. The chart is designed with a transparent background and no additional background color to maintain a clean layout. The interactive pie chart will adapt to various screen sizes, making it an engaging visual representation of the industry-relevant roles and their respective percentage shares. The chart includes roles such as Digital Marketing Specialist, PPC Expert, Facebook Ads Analyst, E-commerce Specialist, and Web Analytics Manager. The Digital Marketing Specialist role takes up the largest portion of the market, accounting for 35% of the jobs in this field. PPC Experts follow closely with 25%, while Facebook Ads Analysts represent 20% of the market share. E-commerce Specialists account for 15%, and Web Analytics Managers make up the remaining 5%. This data-driven visualization showcases the primary and secondary skills in demand for professionals pursuing a career in the Facebook Pixel Targeting field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN FACEBOOK PIXEL TARGETING

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London School of International Business (LSIB)

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05 May 2025

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