Executive Development Programme in Strategic Communication & Digital Storytelling

Name: Executive Development Programme in Strategic Communication & Digital Storytelling
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The Executive Development Programme in Strategic Communication & Digital Storytelling is a certificate course designed to empower professionals with the skills to excel in today's digital-first communication landscape. This programme emphasizes the importance of crafting compelling narratives, utilizing data-driven insights, and harnessing the power of digital tools to engage audiences effectively.

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AboutThisCourse

In an era where businesses prioritize digital transformation, there's an increasing demand for strategic communicators who can lead organizations through change, build brand resonance, and foster meaningful connections with stakeholders. This course equips learners with essential skills, including content strategy, digital storytelling, data analysis, and crisis communication, enabling them to drive impact and advance their careers in various industries. By combining theory, practical application, and real-world examples, this programme ensures that learners are not only well-versed in the latest communication trends but also prepared to become influential leaders in their respective fields.

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CourseDetails

• Strategic Communication Fundamentals
• Digital Storytelling: An Overview
• Crafting Effective Messages for Digital Channels
• Data-Driven Communication Strategies
• Stakeholder Engagement in Digital Communication
• Building and Managing Online Communities
• Leveraging Social Media for Strategic Communication
• Digital Crisis Communication Management
• Measuring Effectiveness in Strategic Digital Communication

CareerPath

The **Executive Development Programme in Strategic Communication & Digital Storytelling** is designed to equip professionals with the skills demanded in today's job market, focusing on areas like corporate communication management, digital storytelling, marketing & communication direction, content strategy, social media management, and public relations management. With the increasing importance of strategic communication and digital storytelling in various industries, professionals with these skills can anticipate a wide range of exciting career opportunities. This programme not only addresses the growing need for professionals who can successfully combine traditional communication techniques with cutting-edge digital storytelling strategies but also offers insights into the latest trends and salary ranges within these fields. Explore the fascinating realm of strategic communication and digital storytelling through our Executive Development Programme, and unlock your potential to thrive in this dynamic industry. Here are some key roles and their respective responsibilities in strategic communication and digital storytelling: 1. **Corporate Communication Manager**: Leading internal and external communication efforts for an organisation, engaging with stakeholders and developing effective communication strategies. 2. **Digital Storytelling Specialist**: Curating and creating compelling digital stories through visual and textual content, optimising brand presence and engaging targeted audiences. 3. **Marketing & Communication Director**: Spearheading marketing and communication initiatives, ensuring alignment with business goals and implementing innovative campaigns to boost brand visibility and reputation. 4. **Content Strategist**: Designing and managing content marketing strategies, driving audience growth and engagement, and ensuring consistent brand messaging. 5. **Social Media Manager**: Overseeing an organisation's social media channels, fostering relationships with online communities, and implementing creative social media initiatives. 6. **Public Relations Manager**: Building and maintaining a positive public image for an organisation, managing crisis communication, and developing relationships with media outlets. By participating in our Executive Development Programme, professionals can stay ahead in their careers by acquiring the latest skills and knowledge in strategic communication and digital storytelling. Join us in crafting your future in this ever-evolving industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC COMMUNICATION & DIGITAL STORYTELLING

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London School of International Business (LSIB)

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05 May 2025

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